from Click Z.com 13 Dec 13 enhanced by Peter/CXO Wiz4biz
As we prepare to ring in a new year, it seems like a good time to evaluate what is Hot & Not for Social Media in 2014.
HOT: Search + Social
Social Media influences Search rankings. This is a fact; Giant Google [70% of Search Market] has admitted it. Yet many Social Marketers don’t understand Search, and many Search marketers see Social Marketing as link-baiting & spam. As Social Networks play a more important role in sending signals to Search engines, SEO (Search Engine Optimization) & Social Marketing are becoming more & more linked. In 2014, we need to become more integrated, understand each other better & optimize to maximize our results.
NOT: Silos between Marketing Groups
Silo Syndrome is an organization where each department or function interacts primarily within that “silo” rather than with other groups across the organization. It is surprising to me how many SEO professionals don’t really understand Social Marketing, as much as how many Social Marketers don’t have a clue about SEO. Integration won’t happen if this continues. Do Research or attend some Conferences or Training to keep your skills up-to-date.
HOT: “Paying to Play” on Facebook
It is no surprise that “organic visibility” (practices that help to improve search engine results by pro-actively creating a presence outside of SEO or creating content in hopes for attracting visitors, & inbound links), on Facebook has been on the decline over the past few years. Facebook recently acknowledged that brands should expect to “pay to play” on Facebook. Organic views for pages will continue to decline, and pages should expect to sponsor Posts to generate visibility. If Facebook is a strategic channel, you should expect to increase your budget to maintain reach.
NOT: Expecting Continued “Free” Exposure
Growing a Fan Base on Facebook is no longer about building a “free” Content Distribution channel. According to Facebook & Ad Age magazine, the primary reason to build a Fan Base is to increase the “social context” and therefore effectiveness of your advertising network, but don’t count on continued free exposure.
HOT: Strategic Content Marketing
NOT: Boring Stuff on the Internet
HOT: Visual Social Networks
NOT: Facebook, HOT: Google+,
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