the Top 10 Benefits:
- 1. 24/7 online presence
- 2. Exchange of information
- 3. Credibility
- 4. Reduce costs
- 5. Market expansion
- 6. Consumer analysis
- 7. Advertising
- 8. Competitiveness
- 9. Online customer service
- 10. Growth opportunity
What are the benefits & advantages of having a Website? Let’s put ourselves in a situation: Did you know that 6 out of 10 customers expect a business to have a Website? Why wait more, your new customers are looking for you !!!
Summary In this article we are going to discover the 10 benefits of a Web page that perhaps you did not know. Since there are still quite a few small businesses that don’t have a Website and without them, this is exactly how they will stay, small. One would think that in this modern digital age everyone would know how important a Website is to a business. This is clearly not the case and any company that does not have a professionally designed Website is missing out on a powerful marketing tool.
Benefits of having a Website in this Digital age
If you are the owner of any business and you have not yet taken that step into the digital world, here are 10 compelling reasons that will make you wonder why you haven’t done it before?
#1. a 24/7 Online Presence
Having a Website means that current & potential Customers can always contact you, anytime, anywhere. Even outside business hours, your Website continues to help attract new customers. It offers user comfort, since you can access the information they – any time, any where, without any pressure to buy. Also, since most companies today have their own Website, there is a possibility that you are missing that piece of cake that is easily being taken by your competition.
#2. Provide useful Info
In its simplest form, a Website provides a quick & easy way to communicate info between Customers & sellers of Products or Services. You can show what you do, how you do it (w/ Photos) , customers & feedback from customers + contact info and/or to allow inquiries from potential customers. If you want to get sophisticated, your can even have promotional videos to attract your customers in an effective and profitable way. This is also a good way to promote your social media channels and create a community with your customers.
#3. add Credibility
In our modern Online world, there is an expectation that any reputable company will have some kind of online presence. Potential customers are likely to not fully trues any business that doesn’t have a Website with a phone number & address, + an Email on your Website. These are useful tools to share crucial information about your business with potential customers and answer all the questions they may have [ thru Frequently Asked Questions (FAQ)]. Additionally, having a professional & easy-to-use Website makes potential customers feel comfortable about considering your services, as they will assume that they can expect the same positive experience in all areas of your business.
#4. Reduce Costs
In addition to simply displaying information, you can also use your Website to sell standard products & services directly to consumers, in some cases reducing the need for special design – if you can stock material & finished product – ready to ship – to reduce some operating costs. This will also allow you to lower your prices, giving your business that real competitive advantage. Having an Website can save you a lot of time, as your present & future Customers can have access – at any time – to many resources that can be shared.
#5. Market Expansion
Because your site is accessible to anyone around the world, the ability to overcome geographic barriers has never been easier. Anyone, from any country, will be able to find your company, and as such is now a potential customer.
#6. Customer Analysis
The analytical tools that can be implemented on a Website allow you to identify who your typical customer is, how they found you, what they like. Then you can adapt your Website to maximize the effectiveness of your site. The wide range of data available can also help you better understand how your social media channels affect your business, and can even highlight opportunities to change the external aspects of your business, such as product & service offering + faster OTD.
Tools like Google AdWords, SEO, or Facebook advertising give you the power to reach customers with much more precision & reliability than traditional advertising methods. SEO & Online advertising are a great way to help increase your visibility, if done correctly, traffic to your Website can increase and therefore your sales. Be the first company that a potential new customer sees when they search for a product or service on the Internet.
If you do not have a Website, it is very likely that your competitor does, this means that you are missing the opportunity to gain new customers by not being at the forefront. If you don’t have a Website you will be out of the competion.
#9. Online Customer Service
Websites provide an easy way to handle Customer service. By offering answers to Frequently Asked Questions (FAQs), they can reduce Customer service costs & time, as well as provide much more information. This also means that customers can receive an instant response, helping to foster positive long-term customer relationships. This could be an implicit benefit for you, all positive feedback can be uploaded as testimonial, your customers are happy, why not show it ???
#10. Growth Opportunity
Websites, in general, are great ways to provide a place that potential Customers can refer to. It shows what your company is about, what it has achieved and what they can expect in the future.
Comments: Do you know any other Benefits?
from DesignX 11/22 enhanced by Peter/CXO Wiz4.biz
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