TOPICS: Target, Where & What? Know, Add Value, Engage Clients, Partner, Follow Thru/Up, Host-Heir method, Capture & Keep, Service.
For good business growth, you need a business strategy that: 1) grows your Client base, 2) increases output &3) develops new products. If you’re in search of that kind of growth that will help you attract new customers, check out our 10 tips that won’t take dollars away from your Cash Flow. (& you’ll be able to Go, Go, Go !!!
Target your ideal Client
It’s easier to attract new customers when you know which customers you’re directly after. Knowing exactly who your target customers are will allow you to think about what those people want or need and how you can offer something that will make their lives easier, happier, or better – that is better, faster, cheaper !!!
Where & What? Find out where your customers are Hanging out
Now that you know who your Target customers are, find out where they are & what they’re doing. Are they offline, in person, using social media, etc? When you know where they are likely to be, create a message for them and put it where you know they’ll see it.
Know before you go !!!
Know the ins & outs of your business, product, industry, & clients. The more knowledgeable you are the more attractive you’ll be to clients. Share your knowledge. Offer free info that will help them.
Make yourself, your business, or your product the answer to their problems, wants & needs. Create value for your customers, whether its thru Webinars, YouTube videos, Blog posts or other content. Give them a reason to try your products or services to build a following.
Engage your Clients and lock them in
Okay, you don’t have to lock them up, but you do need to engage them – so they never want to look anywhere’s else. Use Direct Response marketing to do so, reach out to your clients and employ tactics that engage them, have them request more info from you or opt in for Emailing and/or Coupons.
Connect & build Partnerships
Find businesses and/or services that are complimentary to yours – to take advantage of synergy and grow your Client list. Nurturing relationships with other businesses owners is one of the best kept secrets of the trade and will allow you to grow your client list well over time.
Follow Thru and Follow up
Whatever your follow up task may be – remember to get it done. Whether you’ve started a great conversation with someone, you have a lead, or you sent out a sample, make sure you don’t lose out on the Client because you neglected to close the loop.
The Host-Heir method
Remember how we said to get connected and develop relationships with other businesses? This is similar with a little twist. If you’re a newer business, consider collaborating with a more established business who has a similar Target audience as you. The older business will endorse you to their clients by way of offering a special incentive, while they foster goodwill, you’ll foster new Clients.
Develop a Capture & Keep Strategy
If you can use the above Host-Heir method, you should plan – in advance – how you will get those clients who are redeeming the offer to become repeat customers. This lines up with closing the loop, you’ve brought the customers in, so don’t forget to follow through to keep them.
Provide the best Service
This one is understood by most businesses, but we think it’s worth mentioning again. You should ensure that your service is top-notch across all platforms – on-site, online, through-out social media, etc. One instance of poor poor service could end up spreading like wildfire, don’t allow that to happen.
Comments: Do you know any other free ways to attract Clients?
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