10 Tips to Social Selling

from LinkedIn’s Blog 10 Apr 14 enhanced by Peter/CXO Wiz4biz

The 1st Experience your prospect has with your Marketing is critical. It lays the foundation for whether your prospect will be a long-term, lifetime customer or whether this is somebody who wouldn’t recommend you to the next person that asks you about your business. So how can you avoid a mis-step in the selling process? The great thing about sales is that it’s a skill that can be learned. Here are 10 “fool-proof” tips you can start using now to become an effective sales pro.

#1: Don’t give up early in the Sales Cycle.
Knowing how & when to follow up is crucial. In fact, 80% of sales are made on the 5th to 12th contact, so have patience. Any meeting that doesn’t end with a sale, should end with you setting a time and date to follow up with the prospect.
#2: Don’t spend time on worthless Chatter
With just a few clicks, Sales can discover information via Social Media, that enables them to research prospects more quickly and qualify leads efficiently. Take a pre-active approach to learn about the prospect and engage with them, so you can reach them at the right time. When they’re ready to buy

#3: Don’t blow Smoke.
Whether its your company’s content or content related to your industry, sharing is more effective when its personalized. When creating content, it’s important to identify the “why” behind what you’re sharing. Also, make it easy for your prospects to use and share the content.

#4: Don’t bite the Hand of the Lead that feeds you.
It’s nice to have a “warm” lead, but it’s even better when you can turn a “warm lead: into a sale. With LinkedIn Sales Navigator, you have access to profile details of 3rd degree connections so you can engage with your prospect more effectively.

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