11 Top Innovative Companies – Products & Services – 2023
#1 Open AI, #2 ARMIS [Asset AI], #3 CANVA (from Graphics to Video) #4 Giant Spoon – marketing, #5 CounterCraft – threat AI, #6 Sesame Solar, #7 Robust Intelligence, #8 Axiom Space (commercial station) #9 Social Media Marketing, #10 latest Gadgets #11 Gadgets, #12 Innovative Planning.
#1 OpenAI . . .
is an American Artificial Intelligence (AI) research laboratory consisting of the non-profit OpenAI Inc and its for-profit subsidiary corp OpenAI Limited Partnership (OpenAI LP). OpenAI conducts AI research with the declared intention of promoting and developing a Friendly AI. OpenAI systems run on an Azure-based super-computing platform from Microsoft.
Founded in San Francisco in 2015 by Sam Altman, Reid Hoffman, Jessica Livingston, Elon Musk, Ilya Sutskever, Peter Thiel and others, who collectively pledged US$1Billion. Microsoft provided OpenAI LP with a $1 billion Investment in 2019 and a second multi-year investment in Jan 2023, reported to be $10 billion, for exclusive access to GPT-4 which would power its own Prometheus model.
#2 ARMIS [Asset AI] . . .
is the leading asset visibility & security company, provides the industry’s first unified Asset Intelligence platform (the other AI) designed to address the new extended attack surface that connected assets create.
“Fortune 100 companies trust our real-time & continuous protection to see with full context all managed, unmanaged assets across IT, Cloud, IoT devices, medical devices (IoMT), operational technology (OT), industrial control systems (ICS), & 5G”.
Armis provides passive cyber asset management, risk management, and automated enforcement.
#3 CANVA (Graphics to Video)
Launched in 2013, this SW startup emerged during the design renaissance, around the same time that Sketch, Figma & InVision were crashing the Adobe party. Unlike the others, Canva focused on democratization of design, creating a User Interface that allowed anyone to make just about anything, from Slide decks to T-shirts to social media assets – which propelled it into $40B.
Video. Today, Canva continues on that trajectory in the world of Video. The Canva Video SW offers a scene-focused interface, meaning that users can break down their Video into easy-to-manage pieces. From there, they can trim scenes (coming soon), manage multiple audio tracks and use in-editor video previews to check their work.
Video Templates are offered to simplify the process for users based on their end goals. For example, folks making a Twitter video are designing and editing in a different format than folks making Twitch banners.
Edu Vid. Considering the growth in Educational Video — Canva says that 20% of knowledge workers either create or consume video for their job every single day — the company is also introducing screen and in-editor recording, so folks can record themselves or their screen to create a video for the rest of the team or organization.
#4 Giant Spoon (Mktg) . . .
is a modern full-service Marketing agency founded in Los Angeles in 2013. One that puts strategy first, Giant Spoon is based on a unique obsession with culture designed to leverage media, technology, & creativity to solve business problems.
Break-thru. The firm has been recognized as Adweek’s Breakthrough Creative Agency of the Year 2023 and one of Fast Company’s Most Innovative Companies for their groundbreaking work with brands as GE, HBO, Uber, and Warner Bros, etc.
EXP Giant Spoon has particularly distinguished itself with its experiential marketing work. Its re-creation of the Westworld theme park for a SXSW activation for HBO was one of the most-buzzed-about marketing events in the past.
#5 CounterCraft (Threat Intell) . . .
is the next generation of threat intelligence. Their Cyber Deception Platform offers active defense powered by high-interaction deception technology. It detects threats early, collects personalized, actionable intelligence, & enables organizations to defend their valuable data in real time. Their award-winning solution, fully integrated with MITRE ATT&CK®, fits seamlessly into existing security strategies and uses powerful automation features to reduce operator workload. Founded in 2015, CounterCraft is present in London, New York, & Madrid, with R&D in Spain.
#6 Sesame Solar . . .
is a US-based solar electricity provider founded in 2017 and based out of Jackson, Michigan. The company’s mobile nano-grids are used by the U.S. Air Force, major telecommunication companies and emergency response organizations to meet essential services and emergency response needs across a variety of scenarios such as medical centers, water filtration & communication services.
Services & Features
The company manufactures mobile nano-grids that generate clean off-grid power and are shipped ready-to-use. Sesame Solar claims one person can set up one of these devices with very little training to start generating clean energy in 15 minutes.
These nano-grids produce clean energy by making hydrogen gas out of solar power through electrolysis of water and storing it to fuel a hydrogen fuel cell, with the only byproduct being oxygen. The units can produce 3-20 kw of solar power, with the battery storage being 15-150 kilowatt hours in total.
Plan Details
Since Sesame Solar is primarily targeting this product for institutions to use in emergency situations, the product is not marketed towards households for individual use.
#7 Robust Intelligence . . .
encompasses foundational computational research needed to understand and develop systems that can: a) sense, learn, reason, communicate, & act in the world; b) exhibit flexibility, resourcefulness, creativity, real-time responsiveness & long-term reflection; c) use a variety of representation or reasoning approaches; & d) demonstrate competence in complex environments & social contexts. The program accepts research proposals aimed at contributing deeper understanding and new insights in & across the disciplinary areas outlined below. Areas within it include:
- Artificial Intelligence (AI): All matters of learning, abstraction & inference required for intelligent behavior, including architectures for intelligence, integrated intelligent agents, & multi-agent systems. Aspects of AI include knowledge representation, logical & probabilistic reasoning, planning, search, constraint satisfaction, & optimization.
- Machine Learning: The study of algorithms & models that are able to solve tasks by generalizing from data.
- Computer Vision: The ability of systems to sense & reason about the visual world. Research in this area ranges – from novel work in computational imaging to methods for high-level semantic under-standing of images or videos.
- Human Language technologies: The ability of intelligent systems to analyze, produce, translate, then respond to human text & speech.
- Computational Neuro-Science: Theory & analysis of computational processes in the nervous system, including approaches to the above problem areas that are grounded in neural computation & neuro-science.
Funding: Note that projects that simply apply existing techniques to particular domains of science & engineering are more appropriate for funding opportunities issued by the NSF programs cognizant for those domains.
#8 Axiom Space . . .
operates missions to the International Space Station (ISS) for its customers, including space agencies, companies, & individuals. Axiom Space is also the builder and future owner and operator of Axiom Station, the successor to the ISS.
Axiom Space’s team has unequaled Space Station construction & operations management experience and has been involved with every ISS mission since the program’s inception over two decades ago. Axiom Space is the only company with the privilege of connecting its modules to the ISS during the new station’s assembly in Earth’s orbit.
This connection allows Axiom Space to build the successor station cost-effectively, while adopting the multi-national user base & select relevant hardware from the ISS.
#10 = 13 Innovative Social Media Marketing campaigns
Social Media Marketing (SMM) is not as easy as just posting content regularly. It takes a lot more than that. And, that is precisely the reason why some brands do much better than others on Social Media.
The brands that have nailed their SSM know that the secret to success on Social Media is knowing your audience & targeting them effectively. So, you don’t just need to post regularly, but also ensure that your content is relevant to your audience.
And, if you look at the most successful SMM examples, you will see that the common theme is content that resonates with the target audience. So, let’s take a closer look at some of the best SMM examples to fuel your 2023 Social Media strategy.
Social Media Marketing 2023:
- 1. Airbnb – Supported Ukrainians
- 2. HBO – “House of the Dragon” Campaign
- 3. Netflix – “Wednesday” Campaign
- 4. Zoom – Logo Redesign
- 5. Starbucks – “Energy That’s Good” Campaign
- 6. Dove – #DetoxifyYourFeed Campaign
- 7. British Army’s – “Nothing Can Do What a Soldier Can Do” Campaign
- 8. Gillette – #SayPubic Campaign
- 9. Virgin Group – Dyslexic Thinking campaign
- 10. Epson – Arctic Greening Awareness Campaign
- 11. Duolingo – “Adoption Center” campaign
- 12. National Westminster Bank (NatWest) – Take 5 Anti-Fraud Campaign
- 13. Swoop – This Beach is a Coupon Campaign
# 11 most innovative new Gadgets
New gadgets, gizmos, and devices are constantly hitting the market, all promising to make our lives easier, more fun, or simply more hassle-free. Increasingly, manufacturers are leveraging cutting-edge technology trends such as artificial intelligence (AI) and the internet of things (IoT) to create gadgets that are smarter and more easily integrated into our lives.
hile many of them might simply serve as diversions that will quickly end up stashed away in a drawer or cupboard and rarely see the light of day, occasionally, one comes along which truly has the potential to impact our lives in a positive way.
So, I thought it would be a good idea to cast an eye over some of the most useful or intriguing devices that have appeared on my radar recently, including a few upcoming gadgets that are set to make their mark during the coming year. Some of them might be fun toys, some will be genuinely useful, and some might even be able to save your life!
1) Meta Quest 3 Pro – VR Headset
2) Lifeaz Home Defibrillator
3) Home Drone Camera
4) Airxom “smart” Mask
5) Sonic Tooth Brush DJI
6) Avata [Drone Photog)
7) Go E-Cycle G4
8) Timekettle Translation Earbuds
9) GE Profile Smart Mixer
For more Details, go to BrnardMarr.com
#12 = Five (5) Steps to Implementing Innovation
We’re all familiar with stories about break-through products, services, & processes—the disruptors that grab the headlines and garner eye-popping valuations. And then there are the entrepreneurs who end up on the cover of Bloomberg BusinessWeek and write best-selling books about the keys to their success. The message seems to be that, through good timing or genius, innovation is the characteristic of a select few.
But at its core, Innovation is simply a way to solve problems & create value in new ways. Overhauling an inefficient process, using customer feedback to breathe new life into a stale product—innovations don’t have to be splashy or game-changing to lead to sustained organizational success. These small – but mighty – initiatives seldom come from top management or an “idea lab,” but rather from individual contributors & frontline employees who are closest to the customer and best positioned to understand their needs.
When employees from throughout the ranks learn to see themselves as innovators and take steps to make their ideas a reality, the results can be powerful. In addition to furthering a company’s purpose and bolstering its bottom line, employee-driven innovation engages people in ways that carrying out top-down directives never will.
Tips to get you started
Given the growing interest in innovation, it’s no surprise that organizations are looking for clear guidelines on how to implement it. Every innovation is unique. Even so, certain strategies and skills are useful across a range of projects and at all levels of an organization:
- Spot Opportunities for Innovation. As innovation expert Greg Satell puts it, “No matter what form innovation takes—short, agile sprints or long-term, grand-challenge investments—innovation is fundamentally about solving problems.” As you think about your organization, what problems need solving? Where do opportunities lie? Once you land on some promising ideas, continue to explore them from different angles. By doing so, you may discover even more exciting possibilities.
- Prioritize Opportunities. You don’t have infinite time & resources, so prioritize potential innovations depending on where you think you’ll get the most “bang for your buck”. Narrow in on the few ideas you think are most worth digging into, testing, & refining. Then express them as hypotheses you can test through targeted experiments.
- Test your potential Innovations. Keep your experiments modest in scope, especially when you’re starting out. You may want to begin with “paper prototypes,” or simple drawings of the new product or process that your end users can interact with to see what works & what doesn’t. They are quick & inexpensive, and they help you figure out where you need to tweak your concept. With each round of testing, move to progressively more complex experiments involving more users.
- Build Support for your Innovations. Don’t be shy. Make sure the time is right and tell your story to all your stakeholders, including those whose resources you need and those who’ll directly benefit from your innovation. You’ll want to tailor your approach based on what’s important to each person and what you need from them.
- Learn from your Innovation efforts. You’ve probably heard the mantra “fail fast, learn fast.” After each innovation, list what you would do again and what you wouldn’t. And don’t over-think failure. The key is learn from it and apply those lessons to your next innovation.
We’ve seen these steps work at all levels in an organization. What process do you follow when implementing innovation in your organization?
Comments: Any other new Tech impress you – so far this year?
Original Ideas fm Fast Co, 4-23 significantly enhanced as I came up w/ new Ideas. Peter/CXO Wiz4.biz
For similar Info, click on Innovation.