fm Entrepreneur.com 05 Sept 15 enhanced by Peter/CXO Wiz4biz
As entrepreneurs, we can often feel like the deck is stacked against us – when it comes to the digital world. We don’t have the same budgets as our big competitors, nor do we have the army of marketers that they can employ. So how can a small- or medium-sized business, against these over-whelming odds, carve out its piece of the market? The tips below will show you how.
1. Facebook re-marketing. Facebook is a great promotion tool whether you’re in the B2B or B2C industry. But did you know you can set up remarkable re-marketing audiences in Facebook? By installing a Facebook “tracking pixel” on your site, you can continue to market to customers who have visited your site. This is a great way to create return traffic to your business blog or website. And you can start re-marketing to audiences as small as 100 visitors.
2. Facebook Email custom audiences. You can also give that Email list of yours a second life. Instead of just using it to blast Email to your customers once in a while, you can upload that list into Facebook and capture the social accounts of anyone that has their Email address attached to it. This is a “huge” benefit, since it will allow you to market to those users on their mobile devices.
3. Twitter re-marketing, works in almost the exact same way as Facebook re-marketing. Simply install the pixel and you can now target your site’s visitors on Twitter. The main difference is that Twitter will require a higher minimum audience count before you can start advertising towards them – 500 people to be exact.
4. Twitter custom audiences. Just like Facebook, you can target Twitter users on their mobile devices by uploading their Email into Twitter. Again 500 minimum.
5. Twitter Cards, is a great tool to drive traffic to your site. They are larger tweets that incorporate images and allow you to have buttons built into the tweet. They allow you to have engaging calls to action, attractive images right in the stream, and you can even give them special functionality – like having downloads attached directly to the tweet. Tweets with images get 18% more clicks than its text counterparts.
6. Spend 80 % of your time on the Ad’s Headline, because 80% of visitors will read a headline and not read the rest of your ad? If this is the case, you should be spending the majority of your time perfecting the headline to grab your audience’s attention – and driving them to your site. Whether you’re running ads in Facebook, LinkedIn, Twitter or pay per click, make sure that your headlines are on Fleek too.
7. Build an Email list, because you can use Email for social promotion, but they’re also an amazing tool for driving traffic through a Newsletter. Make sure that you have a Newsletter “opt-in” on your website. We personally use a great tool called Drip. It’s free and very easy to set up.
8. Blog, blog, blog !!! Blogging really does drive traffic. We recently ran an experiment where we increased our blogging from twice per week to over 10 posts per week. The result was a 300 % increase in traffic in just two months. And this isn’t an unusual occurrence. Another company called Convirza ran a similar experiment with even better results. But, if you’re going to Blog, you better do number nine.
9. Promote your Blog/s on Facebook. You may have heard that Facebook has cut back on their organic reach. This means that almost no one will see your Social Media posts on Facebook. Instead, you need to put a little bit of budget behind them. A good strategy is to have a campaign constantly running, that is featuring your Blog posts and target that campaign towards your custom audience and re-marketing audience as described above.
10. Optimize your site via SEO. Trying to manipulate the Search-Engine rankings is a losing proposition at this point. Instead, what you should be concerned with is making your site look as good as possible for the Search Engine bots that will be crawling your website. Software like SEM Rush can give you a complete SEO audit and show you what you should fix. Spending time on your site’s SEO is always time well spent.
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