“With Social Media so prevalent today, all our companies are extremely visible. Your prospective Customers, B2B Partners, Investors & Competition can drill as deep as they wish – searching, reading & gathering content online about you and/or posted by you – without you ever knowing who’s searching. Depending on what they find, they will choose to do business with you or not. Therefore, it’s so important to have good Social Media “content”, that conveys the message you want to help them make that decision !!! – Advice from Wiz4.biz to help you grow your Business.
Social Media Content Topics: New, Why, Product Announcements, Photo, Tutorial, Info-Graphic, Links, Case Studies, FAQs, Links & Video, Industry News, Customer Feed-back, User-Generated & B2B Content, Polls, Company Goals.
Does your Business use Social Media? Nearly half of all small businesses (48%) do. Incredibly, that’s basically the same number as have Websites (51%). Anyone who is alive today is well aware of the popularity of Social Media and how important it is to have a presence on Social Media sites – if you want to gain exposure for your business. Take a look at the facts:
- More than 2/3 of American adults use Social networking sites.
- 73% of all Americans have at least one Social network profile
- Facebook adds 500,000 new users per day, or 6 new users per second.
- More than 2 billion people across the globe will be using Social Media by the end of 2019.
Why Social Media? It’s certainly popular. Therefore, it makes sense to use it. Why? It’s largely free. It’s not too tough to learn, especially if you’ve been practicing with it for personal use. But generally, Social Media does not get top marks for effectiveness. Part of this is because it’s still so new. Many businesses are still trying to figure out how to make Social Media work for them. Why? It’s hard to find enough interesting “content” for it.
SM Content is what makes Social Media work. Without the interesting content, engagement drops off. And as engagement falls, so do all the benefits of Social Media – the traffic, the leads, the followers. If you’re having trouble coming up with good content ideas, don’t worry – you’re not alone. Even if you’ve been good about publishing content regularly, most marketers find that simply announcing new Blog posts on their feeds is not enough.
Audiences want more. If we want to keep their attention we need to try new stuff and be willing to show who we are. This actually isn’t too hard. It doesn’t have to take up much time, either. You just need some inspiration. So here’s ideas for Social Media content to help you shake things up.
#1. NEW: Blog post… or any other new content, including eBooks, Info-graphics or Webinars. You do need to keep sharing your own content. Just not too much – keep it to about 10-20% of all your posts.
#2. Product Announcements . . . is okay, About 5% of the time, you are allowed to promote your services.
3 top Reasons you need a Blog: 1) Blogs provide new & interesting content for your customers. 2) They drive Social Media & Email traffic to your Website & 3) Increase your Google SEO/ SERP
#4. Product Photo . . . is a no-brainer, but one of the most effective Social Media content ideas. Post photos of “all” the things you actually sell in detail – many close up views.
#5. Product Tutorial. Post a tutorial about how to use your product for your followers – including Pictures at key points. This often end up selling more stuff than just straight promotions.
#6. Info-Graphic. Images are one of the most effective Social Media content ideas – especially in terms of shares. Share some helpful info about your field by posting one.
#7. Link to Product Pages – especially when you’re releasing a new product. Social Media is one of the best places to promote it. Share a link to a pages for additional Info & where people can buy it.
#8. Share your Case Study . . . if you done a Case study of your industry or business. Case studies are a great way to share relevant, concrete info with customers & new leads.
#9. Industry News. Post a Link to a News article that is related to your field. One good way to stay on top of news is to set up a “Google Alert” using a relevant keyword.
#10. How-to Tutorial – that’s not directly related to your product. Be useful. Entire companies have been built on this principle.
#11. Customer Feedback [Testimonials] One of the best features of Social Media is inter-action with customers. Usually, things go well, and when a customer says something nice about your business – spread the word.
#12. User-Generated Content. You’ll know you’re really building an audience and goodwill when people send you their photos with your products (or using your services). Get their blessing first, but then share this content. It’s some of the best advertising you’ll ever get.
#13. B2B Content . . . to share. About 30% of your posts should be from other sources. Give them credit. It’s good to have variety in your content.
#14. Inspirational Quotes & Company Goals. Most feeds have a lot of these type of posts –10-20%. If they’re used so much, batch the production of inspirational quote posts. So we’ll find 10-15 quotes at a time and get them all ready to be posted. Then, either schedule them for later or hold them to be published when you need to fill a slot.
#15. FAQs. Post an Answer to all Frequently-Asked Questions. Are you receiving the same question over over again from your Customers or Leads? Instead of constantly responding to this question one by one, solve it once and for all by sharing a post with the answer.
#16. Announce an Event or Award. If you do any Charity work, definitely mention it on Social. Include a Photo, too. If you go to an event, take a photo and post it. Win an award? That’s definitely worth a post.
#17. Previously-published Posts. It’s OK to re-publish your older posts – especially if they got a lot of engagement. I’d recommend re-publishing one older, high-performing post – once a week – on the weekend when you’re busy.
#18. Links To Free Resources. Who doesn’t love free stuff!? Whether it be eBooks, White papers, or other downloadable Cntent, your audience will appreciate the “free” Resources.
#19. Company Accomplishments. Believe it or not, your audience cares about you and they want to see you succeed. Share your successes with them on social media and celebrate together! Whether it be awards you’ve won, reaching a certain number of customers, etc. let your audience know!
#20. Do a Poll. Interactive content – like Polls & quizzes – are very popular right now. There’s a reason: It gets great engagement and lots of shares. Try to sprinkle at least one Poll a week into your feeds.
#21. Caption-Writing contest . . .in a “boring” industry? These are a great way to liven up a feed. All you need is a photograph (it’s even better if you use one you shot yourself).
#22. Video. Social Media loves Videos. They don’t have to be long, either. Even 10-15 seconds is enough. Two to three minutes is the max.
Conclusion: Once you start to brainstorm, it seems like there’s no end to Content ideas for your Social Media accounts. And there’s not. As new features are created, and people become more and more comfortable with Social Media, there will be even more tactics available. That doesn’t mean you have to use every one. It’s good to test different types of content, but don’t force things. If one type of post just doesn’t seem to work for your account, don’t use it. Stick with what works. Then check your analytics, consider ways to make those posts work even better, and test again. Social Media marketing is a continual evolution, always refining itself. Given how quickly it evolves, that’s essential to survive & thrive !!!
Comments: Do you know any other Social Media Content – that would be good for your business?
from Forbes & Oz Content 6/19 enhanced by Peter/CXO Wiz4.biz
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