(and How to Overcome Them)
INTUIT Small Biz Blog 24 June 13 enhanced by Peter/CXO Wiz4biz
Wondering why your company’s Online marketing efforts aren’t producing the sales results you expected? “As small-business owners, we tend to associate ourselves with other business owners, and [we] hear a lot of stories about the latest and greatest advertising or social media platform,” notes Ben Seidel, president of Igniting Business.com – a consulting firm that specializes in marketing & technology services. Although it can be frustrating when your marketing efforts fizzle, you can often identify — and fix — the problems with a little bit of time and effort. Here are four (4) common Online Marketing “challenges” and some advice for working through them.
1. Spreading yourself Too Thin — “Just because Facebook, Twitter, Instagram & Pinterest are the most popular, doesn’t mean a company should be on each & every one of these platforms,” Seidel says.
Consider where your target audience is and what you’re selling. For example: If your company specializes in visually appealing products, such as art, ornate furniture, or food, you might be able to flaunt your wares best on Intuit or Pinterest. If you sell goods or services to other businesses, Linded IN or Google+ may help you connect best with customers.
2. Blasting out “too many” Ads — Facebook & Twitter are not merely for plastering advertising and marketing messages across followers’ news feeds,” says Hannah Marr, content director at BizBrag.com, an Online marketing platform for businesses. To avoid overwhelming customers with promotions, set aside some time to consider the content you’re providing.
Examples: If you sell backpacks, offer tips on the best backpack models for different needs or include information on activities related to backpacks, such as travel.
If you’re catering to a particular city or region, weave local flavor into the content. “This could be anything from talking about a local sports team [or] the weather to sponsoring a Little League team or charity event,” Marr notes. These efforts may lead to a group of followers who are open to the occasional promotion.
[ 3. Struggling with “Stale” content, 4. Generating High Traffic, but Low Sales in Premium Content ]