96 amazing Social Media Statistics & Facts that will help in Growing a Business

“I love Social Media. I love the connectivity it provides to Family & Friends, the sharing of information & our feelings, the creativity it allows, + the breath-taking wealth of information we all have at our fingertips, whenever we want it.” a BiG Fan !!!

Social Media Statistics: Overview, Business, Content, Social Video, Google, Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIN

Significance. It is a fact of the Internet, that every click, every view & every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting. We come across all sorts of interesting stats about Social Media sites and users, so we’ve collated the best of them in this bumper facts list.

Use. For the curious, these represent a series of numbers that boggle the mind, Users (tens & hundreds of millions), and Time (millions & billions) of hours. For Marketers, knowing the statistics behind the Social Networks can inform strategy and spend, allowing focused targeting of users.

Social Media Statistics – Overview

For context, as of July 2015, total worldwide population is 7.3 billion
The Internet has 3.17 billion users (1/2)
There are 2.3 billion active Social Media users (70% of Internet users)
91% of retail brands use 2 or more Social Media channels
Internet users have an average of 5.54 Social Media accounts
Social Media users have risen by 176 million in the last year
1 million “new” active Mobile social users are added every day. 12/second
Facebook Messenger & WhatsApp handle 1 billion chats/day each
QQ Mobil & WeTalk handle 900 million chats/day each
SnapChat & Skype handle about 300 million chats/day each
Tango has 100 million/day

Social Media – Business Statistics

Social networks earned an estimated $8.3 billion from Advertising in 2015
38% of all organizations plan to spend more than 20% of their total advertising budgets on Social Media channels in 2015
Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter
People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
96% of the people that discuss brands online do not follow those brands’ owned profiles
78 % of people who complain to a brand via Twitter expect a response within an hour

Social Media – Content Statistics

On #1 WordPress, 2 million Blog posts are published every day
The top 3 Content Marketing tactics are Bogging (65%); Social Media (64%); and Case studies (64%)

Social Video statistics

Facebook now sees 8 billion average daily video views from 500 million users
Snapchat users watch 6 billion videos/day
US adults spend an average of 1 hr, 16 min each day watching video on digital devices
78% of people watch online videos every week, 55% watch every day

Google statistics

Google processes 100 billion searches/month
Average of 40,000 search queries every second
89.3% of all Internet searches are by Google
Carried out by 1.17 billion unique users
Every day, 16 to 20% of that day’s queries have never been asked before
More than half of Google’s searches come from mobile devices

Facebook Statistics

Facebook adds 500,000 new users every day; 6 new profiles every second
72% of all online US adults visit Facebook at least once a month
The avg (mean) number of friends is 338, and median (midpoint) number of friends is 200
The most popular page is Facebook for Every Phone, with 509,772,152 likes
40 million active small business Pages
2 million of those businesses pay for Ads
Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands.

Twitter Statistics

500 million people visit Twitter each month without logging in
There is a total of 1.3 billion accounts, but only 320 million are active
Of those, 44% made an account and left before ever sending a Tweet
The average Twitter user has 208 followers
391 million accounts have no followers at all
There are 500 million Tweets sent each day. That’s 6,000 Tweets every second
65.8% of US companies with 100+ employees use Twitter for Marketing
77% of Twitter users feel more positive about a brand when their Tweet has been replied to

YouTube statistics

300 hrs of video are uploaded every minute
3.25 billion hours of video watched / month
More than half of YouTube views come from Mobile devices
The average Mobile viewing session lasts more than 40 minutes
1 billion Mobile video views per day
In 2014, the most searched term was Music. The second was Minecraft game.
9% of U.S small businesses use Youtube
You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population)

Instagram Statistics

They have 400 million Monthly Active Users
Over 80 million photos are uploaded each day
There are 3.5 billion Instagram Likes per day
> 40 billion photos have been shared so far
90 % of Instagram users are younger than 35
Pizza is the most popular Instagrammed food, next Sushi & Steak
32% of US teens cite Instagram as their favourite social network

Pinterest Statistics

176 million accounts have been registered
But only 100 million are active each month
42% of all online women use the platform
The best time to Pin is Sat from 8-11pm
In 2014, Male audience grew 41% and their average time spent on Pinterest tripled to more than 75 minutes per visitor
66% of content that users Pin comes from brand websites

LinkedIn Statistics

LinkedIn has 450 million members
100 million of those access the site monthly
More than 1 million members have published content on LinkedIn
The avg CEO has 930 LinkedIn connections
Over 3 million companies have created LinkedIn accounts
But only 17% of US small businesses use it

Comments: Are there any Stats or Facts about Social Media that you are impressed with?

from Brand Watch.com 2/17 edited by Peter/CXO Wiz4biz

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