from Top Rank Blog 11 Mar 14 enhanced by Peter/CXO Wiz4biz
Last week, we published the first Social Media Marketing World (SMMW) conference eBook and while it’s had over 15,000 views on Slideshare and many thousands of views here already, I think we’ve just seen the tip of the iceberg. As a robust sized eBook, it’s full of practical advice including platform specific tips like the following five (5) nuggets about LinkedIn. With over 277 million members, 3.5 million active company profiles and 187 million unique visitors across LinkedIn web properties, there’s a remarkable opportunity for companies to connect with business professionals on LinkedIn. Luckily, when we interviewed a selection of SMMW 2014 speakers, 5 of them gave specific tips about how to optimize LinkedIn for Social Media Marketing. Here are their excerpts from the SMMW 2014 eBook:
1. The Real Value of LinkedIn. No single social platform will define your personal brand & clarify the unique value that you bring to an organization or project as well as LinkedIn. Use your Personal Profile page to tell your story, and do so in a way that is clear, concise & engaging. LinkedIn is a powerful platform for establishing your personal brand – but only if you take the time to learn it, optimize it & use it properly.
2. Optimize your Reputation. 2014 is the year of Professional Branding & the Social Employee. It’s time to move from using LinkedIn as a Resume to using LinkedIn for your online reputation. Include “rich” content (videos, infographics, podcasts, eBooks, blog posts) that inform your buyer and helps establish your subject matter expertise. Always be connecting & creating quality content!
3. Optimize LinkedIn for Lead Generation. LinkedIn can be more effective than Twitter & Facebook for B2B Lead Generation with these tips: Relevant & timely content. Leverage LinkedIn’s demographic segmentation features to develop content for various audiences and deliver it on time for maximum sharing. Engage frequently & directly. Post & respond to comments. This will help build your company’s influence and the targeted communication fosters trust & loyalty. Post company updates & news. People enjoy reading new information about their favorite brands. Post frequent status updates to keep your customers up-to-date on events & offers. Great brand examples to learn from on LinkedIn include: Dell, Salesforce, Hubspot, and Zipcar.
4. Inbound Marketing on LinkedIn. The key to successful selling on LinkedIn is moving from people “knowing” you to “liking & trusting” you.
· Make sure your profile accurately represents you and your brand.
· Establish connections with your target market.
· Share useful content through the use of updates, group discussions and messages.
Do this and stay top of mind with your connections, and before you know it, your prospects will be coming to you!
5. Social Selling with LinkedIn. LinkedIn, more than any other platform, is most effective when your entire company is behind your efforts. Don’t just stop at marketing your Company Page: Get your salespeople involved with using LinkedIn for Social Selling. Get your employees involved as part of an Employee Advocacy program. Don’t forget the targeted status update opportunities you have for Paid Social on LinkedIn too! To access ALL of the tips from our 38 eBook participants, just visit our SlideShare page where you can view or download the full PDF. Also, if you want to hear all of these tips and much more in person, then be sure to check out the Social Media Marketing World conference website.
Comments: Do you have any ideas how to use LinkeIN to be more effective?