“In this post, you will learn 9 unique factors to consider when you develop a Brand for your startup – before you Launch”
Branding Topics: Research, Brain-Storm, Plan, Marketing, Social, Target, Calm, Optimize, Extra Mile.
Branding your own Product in this digitally focused environment can be a little challenging; especially, if you’re too tempted with too many options. The easiest & safest “action” is, when you decide and plan around them. A lot of people ask me about Marketing a startup brand. There are no hard & fast rules; however, basics do apply. Building a strong brand is something that you have to do for your Startup.
Where do you Start? What is the best approach, and how you can turn words into reality? These, and many other such questions will surround you.
- Are you doing thorough Research to get the Facts?
According to most of the surveys, about 50% of Startups fail within their first 5 years of operation. This can be perhaps due to many reasons, but wouldn’t we all agree that building a strong customer base has always helped businesses survive their initial “break-even” period. Building a strong relationship with your customers, not only ensures strong Sales & good flow of Revenue, but also aids in fore-casting new channels for growth which is very important if you want to grow into new Markets.
- good Brain-Storming is helpful.
Your brand is your story, and only you can decide how well you can write it. Design your Website & get a good Social Media presence to attract customers. Yes, with better tools, you will see results within a month or two. People want to know your brand and if you are different from others, you need to show that. Better Customer Service will get you life-long Customers.
- Now Plan your Bran.
Plan, design, work, sketch, graphic-ize all that you can do – in understanding your brand. Do thorough Research, to understand what people want. Define the Key traits for your brand. Recognize the potential of your brand, and how you can use your product to help and create a difference in the world.
- Getting your Brand out in the Market.
Most startup Branding ignores the practical approaches. Your presence on the Internet is going to a-ffect & e-ffect your brand. A best approach is to first build a Website, then do the Marketing with Emails, special Offers, & on Social Media. Be pre-active. See what your Competitors are offering first, then put out a better offer to attract potential Customers.
- Be a Social Butterfly.
It’s the main factor of today’s Social Media world. Millions of people are aware of billions of stories around the globe. If a person in Asia wishes to do business with a US company, it is possible. On the other hand, you can reach your Customers across the globe in instantly – with a strong online presence thru Social Networking. Twitter, Facebook, LinkedIn, Instagram etc. All such Social Media platforms are what the big boys (companies) use. They get these platforms ready for discussion. They ask their customers what they want, and how they want. Talk, Text, Email and your Customers know you really care and will love you.
- Target Your Generation
This is the most important step for any Startup. Your Brand is worthy for customers – only if you market to people who will willingly buy your stuff. A 50 year old person will not look twice for a Smart-Phone, which is also a Gamer. But, alternatively, if you design and market your brand with generation gap in mind, that same person will buy it as a gift or recommend it to someone. Make your brand approachable to people who look for it. Be available where maximum of your competition don’t exist.
- Stay Calm during Branding.
Go too hard on yourself. Don’t let stress become an obsession, but opt for passion !!! It will help you in tuff days. Strategic planning with professionals or your team will aid in choosing options.
- Optimize, Optimize, Optimize !!!
Optimizing your brand with effective tools is crucial. It’s surprising that a lot of companies over-look this, or don’t understand the importance. Measuring the results of the important elements for a startup band, with a strong marketing approach is the foundation. Your audience will forget you with simple click of their mouse or browser. Only testing will show you the effectiveness of your campaign. Try hiring millennials for millennials, (etc) & study the response. Building a strong relationship with your customers will be the second strategy – and here – when you do a great job, it will add to your Brand, your (+) recognition.
- Go that Extra Mile
Doing the Research to have an insight of the market & customers is invaluable. The general rule of thumb is to increase the demand with supply. You will want to look at something thru the Customer’s eys, just to see why they are going crazy for it. An innovative approach, courtesy, & a Passion in Branding is profitable.
Conclusion: These were just a few good initial steps for any Branding. A digitally active market is awaiting your Brand, and the best you can do to survive the initial phase is by getting your Brand out there – in front of them. Apply the best strategies from above, to get the competitive edge you need. Nothing is easy, and you may fall once, or twice, but your hard work will eventually pay off.
Comments: Do you know any other good factors for Branding?
from Thrive Globally 07 Dec 17 enhanced by Peter/CXO Wiz4.biz
For more Info, click on Branding.