from About Her magazine 03/14 humbly enhanced by Peter/CXO Wi4.biz
Women are Creators. The Guardian Small Business Research Institute projects that women-owned businesses will create >5 million new jobs by 2018 – more than 1/2 the 9.7 million new small business jobs expected to be created and about 1/3 of the 15.3 million total new jobs anticipated by the Bureau of Labor Statistics by 2018. Women-owned businesses already are serious players in this nation’s economy. An economic impact study conducted by the Center for Women’s Business Research & the National Women’s Business Council documented that majority women-owned firms today are bringing in > 23 million jobs.
My Observations. In my many years of business and after serving on the boards of numerous professional women’s organizations over the years, traveling on business to different countries, and after meeting other women in business during my many years on speaking tours & training presentations, I have found that there is a commonality among women. I have found that, as different as we all are, the majority of our gender has many of the same attributes. Ultimately, what I have found is that the innate feminine spirit is one not to be taken lightly in business. When applied properly, it becomes a strength that helps women become effective leaders. It is their compassionate nature & instinctive abilities that, when implemented into the business mindset, become secret weapons put to use by many successful women.
Women have a Warrior spirit – which is not to be confused with intention to destruct – but rather the “protective & nurturing” nature for building bridges & creating positive change. Women have a maternal instinct that brings out the warrior to protect their child and in the case of owning their own business, often times they can transfer that maternal protectiveness to their business, employees and customers. There is no need for women to change this structure in order to successfully lead and there is no need for women to imitate their male counterparts’ style of leadership to succeed in leadership positions in business. Studies have been repeatedly conducted to compare men and women as leaders. Study after study has revealed that neither is better than the other; they are just different. In some cases, women are better at reading facial cues & body language, which is imperative in negotiations. Men hold back on their emotions; not necessarily their temper. Women are still negotiating as many deals as their counterparts, and in some cases, even more. What women bring to the table is imperative and should not be taken lightly.
By using their Power, and empowering themselves and those around them, successful women in business have seen much positive change and there is still much left to discuss around the table. Every woman in business should insure that they and their female colleagues get that seat around the table and work toward not necessarily what we know as today’s “equal playing field” but rather help create a better playing field with different rules. A “playing field” blended with the innate leadership traits of both genders. Statistics show that a blended sustainable multi-cultural inclusive organization earns improved Brand equity with its customers and has a greater chance of long term success in the 21st century marketplace.
[ Persistence, 7Keys: 1.Be not Afraid, 2. Master your Mind, 3.Follow your Intuition, 4. Think Service in Premuium Content ]