15 Creative Ways to Acquire New Clients and Grow

WAYS: 1) Value & Education, 2) Personality, 3) Ambassadors, 4) Insight to On-Site, 5) Problems U Solve, 6) Virtual Events, 7) Interview Ideal Clients,

8) Connect, 9) At No Cost, 10) Referrals, 11) Freemium, 12) Two-for-One Model, 13) Word-of-Mouth, 14) Feedback Sessions, 15) Community Facebook Groups.

Intro: Acquiring new Clients is challenge for many Businesses. While sometimes it may be as simple as finding someone looking for a specific product or service to fill a niche, other times it can be more complex. The standard method of getting new Clients starts from marketing to the right people down to closing the deal. For many businesses, this may be a chore, especially when their efforts don’t yield the desired results.

However, there are more creative, unique ways to approach this problem. It’s less about directly advertising to the people who’d want your services and more about adding value to your business community – while gaining industry prominence and visibility in the process. To help small business – who have a hard time getting and converting leads, 15 experts from Forbes Business Council explore several creative ways that businesses can acquire new Clients through value-based methods.

15 Creative Ways to Acquire New Clients

1. Offer Value & Education

We found that when we offer potential Clients something valuable and educational rather than trying to “sell” them something, they are more inclined to connect with us. This way, they can learn about our Business without us asking for anything in return. This is a great way to start a relationship – which will ultimately result in new business. –

2. Create A Business Personality

Createaft a unique personality for your business. Reputation is so much more than how your product or service differs from competitors. By taking time to carefully manage your business reputation through developing quality content, profiling company expertise and interacting with your sector on social media, you can attract new Prospects and build credible relationships as a thought leader.

3. Look For New Ambassadors

Try looking for new ambassadors. Search LinkedIn to find people who have transitioned from a good customer to a new company. They may not be a decision-maker but they can point you to people who are–and perhaps provide a warm introduction.

4. Go Where Your Clients Are

When the Clients don’t come to you, you go to them! If the methods of spreading your brand aren’t working, then go out to Prospects and start asking around if they could be interested in what you offer. Give them the proper explanation and why it could benefit them. Social media could also be a good friend in this process.

5. Be Clear On the Problems U Solve

Your potential Clients have many choices today. You can try and buy the attention of strangers, which can feel like selling sand in a desert, or you can earn it. We do this by being crystal-clear on the problems we solve and who we solve them for. We then show up consistently, sharing ideas generously & freely – to build trust – which eventually will give the insight into the value you provide.

6. Host Virtual Events

A creative way to acquire new Clients is to host Virtual events. Invite current Clients as well as your top Prospects. Your current Clients will act as a live testimonial to your company. Hosting a Virtual event gives Prospects the chance to learn more about your Business on a personal level. It also provides transparency by allowing your Prospects and Clients to co-mingle together.

7. Interview Ideal Clients

Invite people who you think could be your Ideal Clients, to do an interview on your YouTube channel or Podcast. The channel itself doesn’t have to be popular, but it’s an amazing way to build relationships with Clients. During the interview you can ask them about the pain points they have in their business and offer a solution to that.

8. Connect with New People weekly

Genuinely connect with and meet new people often as possible. Once I obtained a new Client within 48 hours by just chatting with a fellow Gym friend at the Gas station, and believe-it-or not the conversation started out by discussing something other than work! All I did was genuinely want to get to know a person better.

9. Take on a Client At No Cost

Offer to take on a new Client you could service or provide your product to -at no cost. Service them well. Upon completion, ask for their feedback working with you. Don’t ask them to give a Review for the free service or product you provided – if they feel compelled to do so, they will. I have found that, more often, they refer someone to buy rather than providing a review. Ethical actions can be a multiplier.

10. Ask for Referrals fm Happy Clients

I always like to ask for Referrals from past and happy Clients. No one will be a better spokesman for your business, than those who already know and love your business and the service you provided.

11. Run A Freemium Value Proposition . . . that draws a lot of attention related to your target Clients. Have your ideal Client come to you. Once they are wowed by the free offer, the chances of them staying are extremely solid.

**12 Try a Two-for-One Model**

Try a Two-for-One model for a short period of time, if you know two prospects with similar businesses. For example, in our business, if you bring a similar business, each Business will only need pay half of the true cost. The parallel businesses will appreciate you doing the work with their sim Biz while both Businesses only pay 1/2 of the fee during this promotional period.

13. Leverage Word-of-Mouth

Client acquisition is always a challenge for any business. However, thinking about how to be the very best in your industry will set you apart and spread the word of your success. Word-of-Mouth is one of the most effective ways to acquire new Clients.

14. Invite them to join Feedback Sessions

Take advantage of the old adage, “Ask for Advice, get Money ($). Ask for Money ($), get Advice.” Ask your Prospects to participate in Product Review and Feedback sessions with your present Clients. Use those times to get insights on how they are currently solving their problems and feedback on your solution. You’ll find new Clients by those who are raising their hands and askink for advice.

15. Join Community Facebook Groups

Community Facebook Groups are a great way to understand your nearby businesses. You can pitch your services or find specific users asking for recommendations of a business, and if it fits – tell them you’re the Owner/CEO. We’ve found great success by getting involved with the community in these groups. I do prefer to educate and not sell on these groups. Provide insight whenever you can.