A new Business Model #1
Claudia Hoester, a Former Model, strikes It big with clever new Invention !!!
from Huff Post 6/19/13 enhaced by Peter/CXO Wiz4biz
Marlo Thomas said: “One of the reasons I started my website is, that I wanted a place for women to come together and dream. We women need to know that we don’t have to hang on to an old dream that has stopped nurturing us — that there is always time to start a new dream. This week’s story is about a former model who became business-minded when she invented a product to scoop out the last bit of her beauty serum from the jar. The Beauty Spoon is now in thousands of stores around the country, and Claudia has proven that she’s much more than just a pretty face” MarloThomas.com.
Growing up as the youngest girl in a family of eight children, Claudia Hoexter spent a lot of time figuring out how the world worked on her own. While her Dad was juggling three (3) businesses, her Mom was trying to keep up with the needs of her growing family. Her older siblings were always steps ahead – with little time to pass on life’s lessons to their little sister.
“Whether it was riding a bike or balancing on a skateboard,” Claudia recalled, “I was out there on my own. If I was on a busy street and I wanted to get to the park on the other side, I had to figure out how. I think that’s what made me who I am today. Nothing scared me. I thought if I press this button, what’s the worst thing that’s going to happen? I can’t blow up the world? I was just never afraid of anything.”
It was an Attitude that would serve her well, when at 19, she caught the eye of a modeling agent, who advised her to stop hiding behind her long hair and fly from her hometown of Chicago to Los Angeles to have professional head shots done. She was the youngest in her family to strike out on her own — and having been raised in a strict household, that photo session was the first time she’d ever dared to wear even a stitch of make-up.
“I went through high school as this plain Jane and there I was in Beverly Hills, all by myself, in a photo studio. From the first moment the make-up artist applied eye liner, I felt transformed. And the photographer must have noticed, because he started shooting while I was still in the chair.” That moment would put Claudia on the path to making millions — but not as a model. Despite the early success that landed her campaigns for companies that ranged from Sears to Saks Fifth Avenue, the rising star decided she wanted a more secure line of work and built a career as an office manager.
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