A new Business Model #3

Claudia Hoester, a Former Model, strikes It big with clever new Invention !!!

from Huff Post 6/19/13 enhaced by Peter/CXO

Brand Representative
Who needs celebrity endorsements? Claudia refers to herself as the self-nominated spokeswoman of the Beauty Spoon.

On Display at Walmart
Six months from the time that Claudia heard about Walmart’s program for women-owned businesses, she was at their headquarters in Arkansas. Within 15 minutes, she knew they were interested. By the end of the meeting, her dream had come true — Walmart had agreed to carry the Beauty Spoon!

Beauty Spoon goes Global
Today, the Beauty Spoon is in 2,200 Walmart stores around the country and even sold in other countries like South Africa, Ireland & the UK.

A Supportive Spouse
Claudia’s husband, Daniel, works in advertising and knew that his wife was onto something when she told him about Beauty Spoon.

Detailed Design
Claudia designed the Beauty Spoon down to the last detail. The BS (er Beauty Spoon), makes it easy to extract every last ounce of beauty product at the bottom of the container.

Once a Model, Always a Model
Even though she no longer models, Claudia can’t help but strike a pose when the camera is on her.

Adventures with Hubby
Claudia takes time away from her booming business to go ATVing with her husband, Daniel – as one of her many activities.

Risk & Reward
Often, the more your Risk, the bigger the Reward. Claudia is so thankful for the Beauty Spoon’s success — and so glad that she was willing to take the risk to make it happen. [How about you ??? Wiz4biz]

Comments: What do you think about her approach? Any ideas to get to the golden pot at the end of the rainbow?