Black Friday up 7%, Mobile up 36%
from Venture Beat.com 29 Nov 13 enhanced by Peter/CXO Wiz4biz
Retailers are giving thanks today as not only were Sales up > 10 % on Thanksgiving but Black Friday sales are also up > 7 %.
Mobile Traffic accounted for 37 % of all online traffic, according to IBM’s Digital Analytics Benchmark, which is a 36 % increase from last year.
iOS Mobile Traffic – as usual – was much more valuable than Android, driving 450 % of the Sales and more than double the visits of Smart-phones & Tablets – running Google’s mobile operating system. iOS average order volume was also higher – $131.52.
“Smart-phones browse & Tablets buy”, IBM said, as Smart-phones drove double the traffic of tablets (24 % to 12 % of all online traffic). Tablets were responsible for 13.2 % of all online sales, compared to just 8.2 % for Smart-phones.
Show-Rooming is growing rapidly – where we’re checking out possible Sales while in a Store, ensuring that we’re not getting a bad deal.
In Social Commerce, while Pinterest referrals drive average order volume [AOV] of $103.30 and Facebook drives AOV of $93.73, Facebook referrals converted into actual sales “at a rate more than twice that of Pinterest referrals.”
Why? IBM speculates that the reason is a closer tie to the recommendations of our friends on Facebook having a greater influence on us than a more random view on Pinterest.
Comments: What do you think about this? What do you see the Trends of 2014?