Boot-strapping Tips #3
on the Road to Success
7. From The Book “Don’t Sweat The Small Stuff About Money” The book “Don’t Sweat the Small Stuff about Money” was the template for moving forward when I started my business. If money is the focus, you miss opportunities, even small ones such as marketing materials, memberships, software choices, programs & so much more.
The cost of professional help can vary, as there are high & low-end price ranges. For that reason my company designed a menu of services for marketing & public relations, business development & other essential business services. We researched the market for high-end to low-end prices. We made it easy for the entrepreneur, the business professional, to pick & choose what they need. Our goal is to show them the low-range prices and develop the strategy, bundle the plan together and help them be successful & earn revenue, while paying attention to budgets.
When the menu comes back with checked items totaling $2000 (the low range), the high ranges could have been up to $10,000. The lead time was 6 weeks to be complete for launch. Wow, $2000, which is a lot of money. But, here is the big but, this is the biggest BUT – let’s say you sat down, saving $2000 and 5 months later, you still have not achieved what the $2000 investment would have. Challenges are all around you. Having the professionals on your side, in 6 weeks you have your needs met, and during that time you were networking, making connections, attending seminars, getting introduced to others, forming referral sources, building resources — all this is so much more valuable than saving the $2000. Successful networking is immeasurable.
8 & 9 Not Relevant
10. Give It Away. Yes, that’s right. Give your product away and then give it a way to come back to you in the form of orders. That’s what Debbi Fields did when she started her hugely successful cookie company. She handed out free cookies in malls. And people began ordering, on the spot! Circumstances vary, of course, but think about some kind of handout that will widen your exposure to paying customers. In my case, I used to assure potential clients that if they were not satisfied with my services, they would not have to pay my fee. No one ever refused to pay, but…. they came back for more — for decades.
11. Guerilla Marketing
(Continued in Premium Content and 12.Mkt Research, 13.Local, 14.Editorials + + +)