“The IKEA spirit is a strong and living reality. Simplicity in our behavior gives us strength. Simplicity & humbleness characterize us in our relations with each of our team, our suppliers & our customers.” – Ingvar Kamprad, Founder Founder Topics: a born “E”, Birth, Focus, Competition, Quality + low …
“Santa is a very hardworking Businessman and a Factory Owner. Santa’s workshop/ factory is now portrayed as a fully mechanized production & distribution facility. He makes all his toys and candy there – with the help of his Elves at the North Pole. We don’t know if they’re Unionized or …
“One of the best benefits of Partnership in B2B is the ability to expand your expertise into a new Industry or Niche. The same method that your B2B Partner used to gain awareness & demonstrate credibility, are also readily available to you – as their B2B Partner using your Partner’s …
“Competition is in the genes of all living things. Trees compete for their share of sunlight. Fish compete in the ocean. Infants & small children compete for their parent’s attention. Competition is the spice of life & the soul of progress. How else can quality rise to the top? …
“Our jobs as Marketers are to understand “how” the Customer wants to buy and help them do so. Don’t be afraid to get creative and experiment with your Marketing. Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Marketing Topics: Naming, Research, Content, Social …
“One of my mantras (rules) is Focus & Simplicity. Simple can be harder than complex. You have to work hard to get your thinking aligned to make it simple” Success Topics: Passion, Team, Yourself, $$$, Proud, Crap vs Quality, Customers, Sell your Value, have an Un-Limited Life, Will they …
“What’s the hardest thing about starting & growing a business? For many small businesses, the answer is getting customers. This is particularly true if your marketing budget is limited”. Topics about Customers: Plan, Social Media, Networking, Competitors, Newspapers, small Ads, Sponser, Give, Feedback, PPC. It’s no secret that …
. . . to Inspire you to greater Achievement !!!! Topics of Quotes: Take a Chance, Empathy, Leadership, Perseverance, Contribution, Challenge and many more. Sometimes running an Organization is like riding a Roller Coaster. Although it is fun and exciting, there will be times when you feel fear …
“Successfully utilizing customer feedback is a must for any business looking to provide users with the products they need now and in the future”. Topics: Why? How? Email, Contact Forms, Responsive, Customer Feedback Surveys, Usability Tests Why? Feedback guides and informs your decision-making and influences your product roadmap. …
The best Startup Advice is ensuring that the pieces all come together. It’s not someone else’s job. It is your job as Founder. The pursuit of that purpose to make your Startup a success should permeate everything you do – Focus. Topics: Passion, Talk to Customers, Market Segment, Mental …
Online Presence – Website or Blog? This post will help you decide which is best for your business. Online Marketing Topics: O/L Presence, Website Benefits, Blog Benefits, Which is better for your Business? Both? Why you need an Online Presence Online Presence? If you run a business that …
SEARS – the original Catalog company- had the chance to beat Amazon (online Catalog) at its own game. Instead, it gave up the fight – closed 2000 stores, laid-off 200,000 employees, is currently $4.2 billion in Debt & probably won’t survive. Topics: History of Sears, Down-fall [Why], So what …
By targeting existing Customers — with a interest in your product and willingness to buy it — you’re giving yourself a much better chance of making a sale = 60-70% vs converting a new prospect is only 5-20%. (a factor of 3x-14x) Topics: Value, Acquisition $$$, Retention = Growth, …
. . . are Listening to your Customers & giving them what they want (when they have the “impulse” to buy) Topics: Obsess over what Customers want, Get it to them Speedy as possible, endless Innovation, Stick to your Roots, Control Supply Chain. $Billionaire Club: Gates, Zuck, Bezos & Buffett …
How to get word of mouth advertising to work for you. W.o.M, Think Small, Hiring, Train’g, Fire’g, Rewards, Communicatn, Lead by Example,Focusing on a Long-term Vision +more. We have learned that beyond quality content, our small business customer wants to feel like we are addressing them directly and they …