“The most essential element of successful Business strategy is that it derives its success from the differences between competitition with a significant advantage to the one that knows the other’s behavior”. Competition Topics: Why? Prep, Moz’ Open Site Explorer, BuiltWith, Majestic, AhRefs, What Runs Where, Wayback Machine You …
Online Presence – Website or Blog? This post will help you decide which is best for your business. Online Marketing Topics: O/L Presence, Website Benefits, Blog Benefits, Which is better for your Business? Both? Why you need an Online Presence Online Presence? If you run a business that …
We have listed 17 channels with a short description, so that you can have an easy list to use – when planning your Marketing Strategy. Topics: SEO & SEM, Content & Email & Viral Mktg, PR, Social, Offline & Display Ads, Blogs, Trade Shows & more. In Traction (the …
Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration, customer feedback, a huge vision, & great ambition – all at the same time. Topics: Responsive & Flexible, faster Innovation, Smaller Opportunities. Focus on a Target Niche Market. “closer” to …
“Approach each Prospect with the idea of helping them “solve their problem” and the Product or Service will sell itself.” Sales Pitch Topics: Hook, Push, Salt, Setup, Deliver, Dazzle, Value, Objections. Attention is at a premium. You are just one of the many fighting for a piece of your …
The aim of Marketing is to get to know & understand the customer so well, that you are confident your product or service is ideal for them and sells itself; good Content builds relationships. Relationships built trust. Trust drives $$$ Revenue. Topics: using Social Media, adding a Blog to your …
“Understand why you are different and how you help, recognize your target market, and give them something they might not even realize they need.” Steve Jobs Topics: Testing, Who buy? Over-estimating, Network, searching for Customers, Revenue Model, Competitors, Expanding. The better you understand your customer, the faster your business will …
Getting to “yes” is easier than you think with this this time-tested method for making convincing arguments & persuading people to do what you want. Topics: But You Are Free, Reciprocation, Commitment, Consistency, Social Acceptance, Liking, Authority, Scarcity. There are lots of Sales techniques for becoming more persuasive, but perhaps …
Shifting your Marketing Strategy from Products to Customer Topics: Focus Defining your Center of Gravity, Getting a Perspective to map your Marketing Strategy, Competitors, the Bottom Line. Author Niraj Dawar’s [Professor of Marketing at Penn State Univ] book – TILT – is a compelling explanation as to why & how …
Here’s how to get creative & use insider Tips to “spread the word” for your Startup Marketing. Topics: HARO, #JournoRequest, Keep it Short, A1 Headline, Weird, +Credibility, Speak, Guest Post, Contest, Host Event. If you’re a startup or a small business looking to do Startup Marketing, the world of Public …
Using Advocate Marketing to make your customers so happy, that they sell your products for you. Birth of AM [Radio?] ID Category, pick Right Customers, make Happy Customers, set SMART goals, 1/2 Patience, Serialize Advocate Marketing concept is so simple, it makes you wonder why it took …
The success of new Business will often depend on its approach to Startup Marketing. Position’g, Brand’g, Web’g, Blog’g, Partner’g, Video’g, SEO’g, Advertising, PR’g Crowd-Sourcing, Speak’g, Brief’g, more The vast majority of startup Founders have little to no experience or marketing or managing a Startup Marketing budget. How do you deal with …
Brand Champion > Loyalty > Familiarity. How to get there. Brand Champion > Loyalty > Familiarity, Differentiate, Attention, Feedback, Make it “easy”, Participation, Community & more Importance of a Brand Champion. In the startup realm, certain principles stand out as essential to lasting growth in a company. Customer “retention”, for instance, trumps …
from Hard Ware.com 3 May 15 enhanced by Peter/CXO Wiz4biz Savvy marketers know exactly how their target audience makes a buying decision. When the time comes to purchase, they know how to capture the Mind-share of their prospective buyers. In other words, they understand that people have very busy lives …
fm The Next Web 01 April 16 enhanced by Peter/CXO Wiz4biz eSkills. As an entrepreneur, you must master a wide range of skills: you’re resilient, passionate, a leader, & always focused on your company’s success. The vast majority of entrepreneurs also come from a technical background, and the core team …
fm Biz KnowHow.com 3/16 enhanced by Peter/CXO Wiz4biz As many new Startup owners quickly discover, the most difficult part of starting a business is finding customers. Having a great product or service that you are sure many people will need, isn’t good enough. Customers won’t find you or your web …
from Colloquy 13 Jan 16 enhanced by Peter/CXO Wiz4biz Getting loyalty and great customer engagement right is a tricky recipe. These tips can help: 1. Don’t be a “Stick in the mud”. Are you having fun? Are your members? Games, videos, interactive content, cartoons, funny social campaigns; there’s a whole …
from Marketing19.com 2/16 Enhanced by Peter/CXO Wiz4biz Brand building is not an easy task because it involves co ordination and performance on so many levels. The customer only calls a normal product a brand when the company is advertising regularly, it has a fantastic product and the performance over time …
from Forbes.com Zine 05 Feb 16 enhanced by Peter/CXO Wiz4biz With each new year, businesses look for great techniques to add to their marketing strategies. Each year brings new trends. To remain competitive, business owners know they should pay close attention to what savvy marketers are doing. As you build …
You know it’s important to create good content, but that’s easier said than done. Use this guide the next time you sit down to create great content. from Reagan Writing & Editing 12 Nov 12 enhanced by Peter/CXO Wiz4biz In our present Online Content Marketing Era, there is no shortage …
fm MarketingDounut.co.uk 12/15 enhanced by Peter/CXO Wiz4biz Getting new Business. Not having enough or relying on too few customers can leave you vulnerable. Losing just one major Customer could mean a Cash-flow crisis. By consistently focusing on “new” business, you’ll reduce your risk of failure and grow your business in …