The crazy Truth about Starting & Growing your Business.
from Good Reads.com 10/14 enhanced by Peter/CXO Wiz4biz
Typical Advice about starting a business never sounded like this! Beginning with the book’s title, “You need to be a little Crazy”, Serial Entrepreneur and Angel Investor Barry Moltz offers the true insider’s scoop on new business start-ups. With doses of irreverence and humor, the “return-to-basics” guide focuses on what comes before the bottom line.
Passion is the ultimate entrepreneurial “fuel” for creativity, customer relationships, success or failure. Moltz incorporates stories from his entrepreneurial colleagues and shows what it takes to integrate personal & professional life to achieve the highest satisfaction. Moltz describes the ups & downs + emotional trials of running a start-up business and invites readers to let go of the their myths & expectations that can hamstring them emotionally – while getting their businesses up & running.
You’re not Alone. In a helpful, heartfelt, and often humorous way, Moltz reassures entrepreneurs that they are not alone – whatever their form of craziness is – and that they can retain self-worth & sanity as they ride the start-up roller coaster.
Examples of the varieties of Startup Craziness, entrepreneurs at all ages and stages in their business-building processes will realize – they too can succeed. Jolts of passionate entrepreneurial wisdom energize these anecdotes, with such ideas as:
1) People – not capital – are the top factor of success, so hire the best people – whatever it cost you.
2) Passion keeps everything going, so encourage it totally. Listen to those “crazy” ideas and find out if they have any merit.
3) Relationships & authenticity are the drivers in this business climate, so be visionary, but realistic about your opportunities.
4) There is no perfect idea and no magic bullet. The “execution” – how you bring it to market and grow this market is more important.
5) Don’t expect your path to be a straight line. Monitor your progress closely. Ask your Customers what they want. Find out what works & doesn’t.
Lessons. Incorporating lessons from: 1) the boom & bust of the late1990s, 2) the realignment of business & personal values in the wake of terrorism, and 3) proven ways to nurture the human resources in business – to encourage all the “crazy” ideas possible. These are voices to help all business owners find and trust their own entrepreneurial passions.
Wiz4biz says: “The worst you can do is lose all your $$. But look how much fun you’ve had along the way !!!
Comments: What do you think about Crazy Ideas?