Cyber Rules

For Excelling at E-Commerce

from Mouth Shut.com 02/04 enhanced by Peter/CXO Wiz4biz

The arrival of the Web was a pivital moment in history – similar to the invention of the printing press – as an abrupt & irrevocable turning point, one that signals a shift in historical direction by obliterating an established set of business practices & replacing them with a new commercial paradigm.’’ Don’t we know it! Since its introduction in 1993, the Internet & the Web has been at the forefront of almost every aspect of how business is done today.

Starting with having a Web presence to brochure-ware sites to offering customer self-service applications on the Internet to full-fledged eBusiness. To use the cliché, the Web has changed everything. The E-com scenario also developed the need of rules.

The latest scenario of the Cyber Rules has mainly concentrated on the security issues – as it is dependent on the huge clientele list which is mainly transacting through net only. The usage of the net for the monetary transactions has increased the concerns for the Cyber Rules to be implemented at its base level, so as to ensure the consumers & the sellers utmost transparency with full security (ie, Ebay).

The Authors, Thomas Siebel (founder & CEO of Siebel Systems – CRM SW) & Pat House (co-founder & EVP of Siebel systems), outline just those ’’somethings’’ — the Cyber Rules — which will give these E-business a fighting chance of becoming successful online. To achieve success in E-business, the authors claim, you need to be aware of dual sets of rules. One set of rules that apply to all businesses (including non E-business) such as identifying target markets, assessing & meeting your customers’ needs, and providing reliable service. The other set of rules, the Cyber Rules, is what the authors focus on in this book. This book has a lot of other frill factors also attached with it but the main focus lies on the security issues & the crime ratio.

Cyber Rules is divided into three (3) parts
1) The first five years (where we’ve been)
2) On the Horizon: E-Business’s Cyber Rules (where we’re going)
3) Getting There for Here (how do we get there)

The 1st Five years of the E-business on the Web and demonstrate the suitability of this virtual marketplace to streamline & customize the “buy-sell” process. They show how the automation of business processes and their integration with the Net affords increases in operating efficiencies through economies of scale & economies of scope. They also explain why the ’’middleman’’ function on the Net is becoming to those of info-mediaries who add “value” to the buy-sell process.

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