Do what you Love –

& the $ Money $ will Follow.

from WomenEntrepreneur.com 7/09 enhanced by Peter/CXO Wiz4biz

Remember Marsha Sinetar’s landmark book, “Do What You Love, The Money Will Follow”, in 1989? It still holds true. Most of us know a businessman or woman who got started because she loved doing or making something so much, that others wanted to be part of her passion. How delightful to know that Sinetar’s words are still true, and that those who’ve lived that concept have become savvy in business.

Lesson 1: Pay attention to your Passion/s Figure out what you love to do, then figure out how you can make money doing it. If you’re not sure, there’s lots of “free or low cost” advice around.

Lesson 2: Partner with others who can share your Passion and help move your passion forward. Have them find others to join your company or as customers.

Lesson 3: The Path of your business may not always be straight, but even the Delays & Detours will move you forward. Have a strong Vision in your mind, of where you want to go. Know that in everything that happens (& especially failures), you will learn something that helps you move down the road & meet your goals.

Lesson 4: Sometimes you’ll have to Wait for the Market to catch up to your passion. Is your product/service so advanced that people don’t see its value? Educate them and try to hang in long enuff, to reach enough people, for your idea to catch on.

Lesson 5: Don’t burn Bridges–you never know when you’ll meet those people again. Even with people, it does seem to work out with, try to part in a friendly & cordial manner, because we never know when they may come up again and be in an influential role where their fairness is needed.

Lesson 6: Look for “innovative” ways to add to your product offerings while staying true to your passion. You may even derive unexpected benefits. Look for different applications of your product/service in different fields. Discuss possibilities with your employees & customers, to come up with new opportunities.

Lesson 7: Lead a Balanced life. Many an “After 55” entrepreneur can look back with pride to how he or she accommodated the conflicting priorities of family & work, and then can look forward with renewed energy to the business of life.

Comments: What do you think? Any other Lessons needed?