Driving your Competition Crazy 102

The best Defense is a good Offence – a pursuit of Excellence, Spoiling your Customer

Compiled by Peter/CXO Wiz4biz 3/14

b) a Higher-Cost Airline was trying to lure back Customers with “free seats”. The Low-Cost competition ran an Ad that said: “We’re always trying to get you the best deal, take it”. The Low Cost airline got a lot of attention with their “novel” approach and a lot of extra free PR and made them selves look good + got a lot of new business.

c) The Coat-Tails of Casual. A research study from a long time ago surveyed 750 White Collar workers on “casual dress”.
81% – said it Improved Morale
47% – said it Improved Production
46% – preferred to work at companies with a “casual dress” policy”
When Levi Straus found out about this study, they jumped on the band-wagon. They spread the work to hundreds of publications (ie, Magazines & Newspapers) and established a “toll-free” Hot Line to help companies to implement this “casual dress” code. Who benefited most? Levi’s Docker line of casual clothes. What a Coup d’état [leap frog] of your competition’s products.

d) A Higher Purpose. International Harvester couldn’t get Steel into it’s plant near Chicago, because of a Strike. The Strike got ugly & Union Driver had rifles on overpasses to the entrance and threatened to shoot non-union drivers. International Harvester rented School Busses, dressed the drivers like Nuns, filled the Busses with Steel & made the delivery. They figured no one would shoot a School Bus driven by a Nun; and they were right !!! [ Now that’s creative thinking. Wiz4biz ]

Comments: Do you have any Ideas on how to Crumble & Humble the Competition?