Facebook for Business #2
20 Tips to Make your Marketing Endeavors Successful
from Facebook Fan Marketing 7/13 enhanced by Peter/CXO Wiz4biz
Tip 2 – Ensuring your Business is not ‘Boring’.
One of the best things about using Facebook for your business, is that you can create a ‘cool’ image. Branding is important in today’s aggressive & competitive business environment. Having a Facebook page makes your business appear “hip & trendy”, ready to run with the times. The ‘boring’ tag can be a disastrous for a business, especially if your target audience is younger people. By using Facebook, you project a very current & contemporary outlook. The dynamics of traditional business marketing have undergone a quantum shift. Keep up with the times to make your business a success.
Tip 3 – Focusing on your Target Market.
The great thing about Facebook is the wide demographic you can target. People from all over the world use Facebook. This means that you can focus your Facebook page to cater to your specific target audience. Not all products are for a global audience. If you are aiming to gain a particular niche of the market, then Facebook can help you go a long way in achieving that. Design your page and provide content geared towards the people – who you want to buy your products. There are endless demographic options for you. Use the relevant information and create a successful strategy for using Facebook for your business.
Tip 4 – Emphasizing the Customer Benefits.
With the large number of businesses vying for the customers’ attention, you have to stand out from the crowd. Otherwise, you will be just one of the hundreds of businesses that are available. When you are putting in the effort of creating a Facebook page, it is important that you use it to the optimum potential. The best way to make a good impression on the visitors, and catch their attention, is by emphasizing on how they can benefit by buying your products. Instead of going for a self-centered approach, focus on the consumers’ interests and you will see an improvement in your sales. Unless you can convince the visitors about the benefits your business provides to them, they are going to buy from your competitors. In retrospect, focusing on your business benefits and how great it is, will drive customers away. Your rivals will benefit as a result of your self-centered approach.
Tip 5 – Obtaining a Unique URL
When you create your Facebook page, it is imperative that you obtain a unique & distinct URL for it. Only then will you be able to guide your customers to your page. If the users have to work hard to find you on Facebook, they are likely to lose interest midway and quit the search. Getting a unique URL is not difficult and you can choose one according to your business name. Make sure that no other Facebook profile has the same or similar URL that can cause confusion. Keep in mind that directing your customers to your Facebook page is easier with a URL. The number of business pages on Facebook keeps increasing day by day. Make sure you don’t get lost in the barrage.
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