from Start Online Business Guide 6/13 enhanced by Peter/CXO Wiz4biz
Finding your Niche. When starting your Business, you need to know how to find your unique “niche”. Discovering the market that suits you is most important. When trying to find your ideal Customer, you should aim for a business theme (or concept) that interests you and that you know something about – or can learn easily.
Passion. If you have a passion you can build your business on, all the better. One good reason for this is, it takes a lot of work & time to build a business. So if you don’t have a “passionate” special interest for your business, it can be hard to persist long enough to succeed. You probably have in-depth knowledge about one or more topics that you have acquired from education or life experience. It’s a good idea to utilize your expertise when starting an online business. Read on to learn how to find your niche. Finding profitable Niches with good earnings potential (enough Customers, growing) and little competition can be a challenge, but if you follow the info below and are willing to do what it takes, you certainly will reach your goal. The supply of startup business ideas and niche markets is almost endless. Learn how to find your niche here, and you’re on your way. No matter what kind of business you are going to start, adding content (information) on your pages about products, services etc. that you will be selling or promoting, will be your main task. So, if you have – an interest in & knowledge about – the business Niche you decide to enter, you have a great advantage when creating your web pages to promote your product.
Demand. You must also take into consideration how much demand there is for whatever you are planning to offer. Are there enough potential customers to make you a sustainable income? Your niche has to be narrow – but wide enough – that there is enough demand, but not so broad that the competition will be able to get in too easily and make life too hard for you.
How To Find Your NicheYou will have to do some niche Market Research, and Google can be a helpful niche finder. Google can give you an estimate of demand and competition for the web business idea you have in mind thru AdWords
Google will bring you back a lot of related keywords with average Search Volume (how many times that word or phrase is searched) per month for each keyword. This will give you a good indication of the demand for the product you are offering (and maybe also a few online business niche ideas you didn’t think of).
Tip 1: Try different keywords related to your business idea (try some in the search result) to see if Google brings you some more good niche marketing ideas.
Tip 2: The external Google keyword tool gives you up to 100 keywords for any given ‘parent’ keyword.
[Tip #2, Research, Competition, Narrowing your Niche continued Premium Content]