from Start Online Business Guide 6/13 enhanced by Peter/CXO Wiz4biz
If you have Google “Adwords” (which is free), and use the keyword tool from within the account, you will get up to 800 keywords plus some additional information.
How to Research a Niche
Let’s say you have a passion for ‘guitar music’ and are thinking of building your new online business (& website) around that theme. Type “Guitar Music” in the keyword suggestion box and click ‘Search’. Under ‘Match Types’, check the Exact box to get the correct number of searches. Google brings back a large number of words & phrases related to guitar music, indicating how many searches per month there are. The demand is definitely high enough to build a business around ‘guitar music’.
However, what about the Competition? You don’t want too much competition, or it might take a long time before any considerable amount of visitors (potential customers) will start coming to your website.
Checking out the Competition
On the same result page the level of competition is indicated (low-medium-high). Here’s another way to check the competition: go to the normal Google search engine and type in your most relevant keyword (phrase) for your niche idea. Again we assume it’s “Guitar Music”, so type in those words without quotation marks. The number of pages containing your search query (in this case ‘guitar music’) is displayed on top of the page. For most queries of this type, that number will be very high (usually millions) and it certainly is in this case. Now do a new search with your keyword in quotation marks (” “). Type in “Guitar Music” and hit the search button. The number of sites (displayed on top) is considerably lower. That’s because the search result now shows only the pages with both words in the search query (while the first search showed the number of pages containing either word alone and both together).
Lastly, do a new search typing into the search box the following: allintitle: “guitar music”. Note that ‘allintitle’ must be without quotes, ‘guitar music’ with quotes. Now Google returns only the pages with your search query in the “Title Tag of those pages – a far less number. Even that number isn’t your real competition, though. Many of the pages returned by Google are sub-pages and not necessarily representing the main theme of a site, some are titles in articles at article directories etc. So the real competition is considerably lower than the number shows.
There are tools available that gives you more exact info on these things, with only a few mouse-clicks; one of them is TrafficTravis.com, who has a very good free version (in addition to a paid one).
Narrowing your Niche Theme
However, as for ‘Guitar Music’ the competition seems to be too high. Go back to Google’s keyword research tool to find a less competitive niche idea that you can turn into your online business theme – like ‘Spanish guitar music’, ‘Steel guitar music’ etc. It’s important to know how to find your niche. However, don’t be “scared” if there are a few thousand pages (according to the “allintitle” search you did) in the same niche as you are thinking about. There is plenty of room on the Internet for a good new business idea in most niches.
Finding Niche markets isn’t too difficult. You should really try to come up with an Internet business idea of your own, preferably something that you care for and have knowledge about. Then the work will be so much easier for you – it could even be fun! Researching niche marketing ideas is the very first step on your business road!
How to find your niche is closely related to finding and using the best “Keywords on your web pages. Also google to find a Niche Finder tool that provides what you need to find your “ideal” Target Market.
Comments: Is there anything else we should know, to finding the best Niche?