SEO Topics: What is it? Why is it Important? How it works, Organic, Optimize, Keywords, Where put KW ? What else?
“Google only loves you when everyone else loves you first.”
“Commit to a Niche; try to stop being everything to everyone.”
“Content is anything that adds Value to the Visitor’s life.”
“Better Content outweighs more Content.”
“To Educate is not just the best way to sell. It’s also the best way to build Links
“SEO is not about SE Optimization, it’s all about User-experience Optimization!”
“If you’re not meeting your visitors’ needs, it doesn’t matter how ‘Optimized’ your site is.”
1. What does SEO stand for?
SEO is an acronym for Search Engine Optimization, which means setting up Web-sites or Blogs in way that maximizes the amount of targeted Traffic (visits) Search Engines send to each page. The objective of SEO is to get the Search Engines to list the Web-page as close as possible to the top of the first page of Search results without spending money on advertising. The ultimate goal is to drive targeted Traffic to a company’s Web-pages.
2. Why is SEO Important?
SEO is important because it helps attract more Traffic & possible Customers to your Website. There are close to 2 billion Websites online. Web pages that don’t rank on page 1 in Search rarely get seen or clicked on. A recent study of Searches on Google found that the 1st organic Search result has an average click-thru rate of 28.5%. In other words, more than a 1/4 of the people who Search for a term will click on and visit the very 1st Web-page listing in Search results. The click-thru rate declines significantly for listings below the 1st page, with the last listing on page 1 having only a 2.5% click-thru rate. Most people don’t bother going beyond page 1 of Search results, so listings that are on pages 2 or beyond will rarely get seen.
3. How Search Engines work
When someone enters a query in Search, the Search software (called an algorithm) processes the web pages, images, videos, & paid ads it has indexed, to find those that seem most likely to provide the info the Searcher was looking for. The algorithm ranks and displays the results. The pages that display the Search results are called Search Results pages, sometimes referred to as SERPs. Any relevant Paid ads are usually displayed at the very top of the page. Image results, related Queries (People Also Ask), & unpaid listings follow, with more ads sometimes appearing at the bottom of the page.
4. What are Organic Listings?
Organic listings (also called Natural listings) are the unpaid results that show up when someone enters a Search query. They look much like the Paid ads, but without the word “Ad” in front of the listing. Like the ads on the page, they usually include a headline, description of the page, link to the web page, & the site name. The Organic listing the Search Engine deems to be most relevant to the Search goes at the top of the organic results, with less relevant results displayed below. Each Search Engine result page will display up to 10 unpaid Search Results listings. Anything that doesn’t fit on the 1st page gets bumped to subsequent pages, again, in perceived order of importance to the Search query.
5. How do you optimize Pages to Rank high in Search?
There are many things involved with doing SEO for a Webpage or Website. But one of the most important keys to high rankings is under-standing what your audience or Customers are likely to Search for on the Web and providing content that contains relevant content to answer their query. The type of content that will rank depends on the nature of your site, what Customers Search for, and how relevant your page is to what they have Searched for.
6. What are Keywords?
For SEO purposes, Keywords are the actual words & phrases that people Search for when they are looking for the products or services you provide. Those can be very specific in some cases or very broad (called long-tail keywords) in others. Someone Searching for something special must use relevant Keywords. Your pages are more likely to be found if they contain the keywords & terms people Search for. In addition to knowing the type of info your Customers might Search for, you need to be aware of the various terms different people might use to Search for the same thing.. You’d want to incorporate the most frequently used terms in the text and/or images + descriptions on your pages.
7. Where to put Keywords to improve SEO
Each page on your site should have a unique title, description, & keywords. On any page, Keywords should be used sparingly throughout a Web-page. You want to use a Keyword as part of the page title, if possible, in the page meta description and in the text near the beginning of the page. It’s a good idea to include the main Keyword in the Alt text used to describe an image. Subtitles on a page are another place to use Keywords. But don’t stuff pages with Keywords. Instead, use them as you might naturally use the words in telling someone about what’s on the page.
8. What else matters for SEO?
There are many other factors that are involved with improving the SEO for a Website. Links between the pages on your own Website and links pointing to your site from pages you don’t own – are very important, for instance. But effective SEO starts with understanding what your Customers or site visitors want to learn, what problem they want to solve, and what terms they use to find that information.
Comments: Do you know any other way to improve your SEO?
from Biz Know How 3-21 enhanced by Peter/CXO Wiz4.biz