Easy & Inexpensive Strategies for making BIG Profits from your small Business.
a Book Review by Business Coaching.com 11/07 enhanced by Peter/CXO Wiz4biz 8/13
Background of Author. Guerrilla Marketing started back in 1983 when Jay Conrad Levinson was asked to recommend a good Small Business Marketing Book to his students at the University of California in Berkeley. He searched and searched but he couldn’t find one. All the marketing books written at that time said that you needed a vast marketing budget of hundreds of thousands of dollars to spend each month to build a brand. Seeing a clear market opportunity Jay wrote his own Small Business Marketing Book and started what is now a huge branded network of people & resources – all focused on helping small business owners and entrepreneurs improve their marketing. As the Reviewer, I was captured and brought into the Guerrilla Marketing (GM) – Not to be confused with GMC] fold by one simple phrase: “It’s for people with BiG Dreams but small Budgets.” and it’s probably you too.
A quick Look at the Book. It’s a big book at 368 pages with small typing, little white space & no diagrams. My only criticism is in the presentation because I generally like books to be easier to browse through [I’m an old-fashioned Browser before AOL & MS’s Internet Explorer, Firefox, Lynx, etc], and pick out the main points. Instead you have to read GM thoroughly. But that’s not really a hardship. GM is very well written, concise, and it certainly fires up the imagination with its high quality, up-to-date content.
TOPICS: from a 4th Edition that is Up-To-Date
This is very much a marketing book for the 21st century as Chapter 11 on E-Media Marketing Shows with sections on:
· List building, Blogs, Pod-casting, Nano-casting (commercial pod-casting based on Direct Marketing principles)
· E-mail, your Website , Subscription websites – take a look at Jay’s own subscription website, the Guerrilla Marketing Association.
· Tele-seminars, Webinars, RSS (Real Simple Syndication), E-books
· Affiliate programs, Automated marketing, Search engine optimisation, Landing pages
As you can see, the GM book isn’t just about old-age techniques, but it also gives you practical advice on the cutting edge where you can gain an advantage compared with your bigger – but slower – moving competitors. And because this is Guerrilla Marketing aimed at people looking for big results from small budgets, none of the techniques will break your limited Budget.
[ Back to the Basics of GM, What Is Guerrilla Marketing? Secrets of GM & Guerrilla Marketing Plan in Premium Content ]