a Book Review 08/15 by Peter/CXO Wiz4biz
A book for the times. Millions of people have read “How to Win Friends & Influence People”. While much of the 1930s wisdom of Dale Carnegie’s seminal book still rings true, it also reflects a very different age. Today we live in a more sophisticated and far less trusting world, where good intentions are rarely assumed, manipulative tactics are readily detected, and even subtle persuasion efforts are suspect. This makes influencing much more difficult.
What is Real Influence? In this post-pushing, post-selling world, influence can no longer be viewed as something you do to someone to get what you want. In fact, real influence isn’t even about what you want. It’s about forging strong connections by focusing on other people’s viewpoints, and, quite simply, giving before asking for anything, and always striving for win-win outcomes.
Background of Authors. Now master communicator and best-selling Author Mark Goulston teams with esteemed executive coach John Ullmen, to show why this kind of “connected” influence is the secret to achieving not only short-term gains, but long-term success. Mark’s popular book “Just Listen” offered insights into getting through to hard-to-reach people, and it laid the groundwork for the more far-reaching scope of “Real Influence”. Here the authors provide a blueprint for getting buy-in, agreement, and enduring loyalty from anyone, by using authentic communication, empathy, and engagement.
Enlightening Stories are told in the book, from the authors’ extensive interviews with high-level influencers—people in business, government, nonprofits, sports, the arts, and more. The book shows the remarkable power of “real influence”e and offers insights for tapping into it, including:
· How to get past the “blind spot” in our brains that makes connecting and influencing impossible
· The simple four-step model that will help you connect with people you thought were un-reachable
· Bad influence habits that can disconnect you from your team, your clients, your family, and others
· How listening with a real motive to learn and understand, will change a relationship instantly
· Ways to repair a reputation – damaged by trying to influence via manipulation
· Why one of the biggest factors in becoming a power influencer is gratitude
Real Influence is a Game-changer, helping you build deep connections and lasting influence – by using positive, authentic practices that rise above people’s typically self-centered, short-term focus. Its message has the power to transform your outlook, your relationships, your career, and, ultimately, your life. So give it a try if you need this – paper, electronic or audio form.
Comments: Do you have any similar techniques that you use?