from Inside Facebook.com 22 Nov 13 enhanced by Peter/CXO Wiz4biz
As 2013 comes to a close, PR & Marketing pros are getting geared up for 2014. According to a recently released Infographic & Social Media report, Facebook, should be on the top of your strategic planning goals. WebDAM, a digital asset management firm, provided 20 marketing trends for the coming year, including:
· Social marketing budgets will double over the next five years.
· 52 % of marketers have found a Customer via Facebook.
· B2B companies that Blog generate 67 % more leads than those that don’t.
So let’s take a closer look at each one of these trends & how they will benefit your B2B Facebook page.
1) Social marketing Budgets will double over the next 5 years.
Getting buy-in from internal clients and stakeholders on OK’ing a bigger budget for your B2B Facebook page is a significant challenge. In turn, resources are scarce, impacting your time & effort to really engage with Facebook followers. Relationship-building on Facebook is all about engagement. Without it, chances are that turning those “followers into customers” will be that much more difficult. To get approved for bigger budgets means that you need buy-in from Internal Clients & Stakeholders – who understand the value in having a B2B Facebook page. This trend of social budgets doubling is a great sign, because it shows that buy-in is in the near future, which means more time (and resources) to boost “customer engagement” on your B2B Facebook page.
2) 52 % of Marketers have found a Customer via Facebook.
This is another great trend that will help you with getting that buy-in to double your social media budgets. Your B2B firm leadership will notice initiatives that directly impact the company’s bottom line. Citing that more than half of your customers have been found via your company’s B2B Facebook page is a stat that won’t be ignored by senior leaders. Instead of being resistant to the company’s B2B Facebook page, your senior leaders will see the value of the page, particularly when it comes to boosting the organization’s Bottom Line. With a stat like this, getting that elusive buy-in will be less of a problem.
3) B2B companies that Blog generate 67 % more Leads than those that don’t.
Company Blogs are a great opportunity to use your B2B Facebook as a conduit to your firm’s website. Posting a new Blog message on your B2B Facebook page will generate an interest among your followers to read the article – in turn directing them back to your company’s website. Once they are on the Blog [Linked to your company’s website], they’ll be more likely to browse around the site – “strengthening” that customer relationship. Additionally, blogs offer another avenue for you to provide fresh content for your B2B Facebook page. According to an Infographic, which included data from Marketing Profs & the Content Marketing Institute, there is a high & constant demand for original content. Among B2B Marketers using content marketing, 73 % say they are creating more original content than they did last year while 58 % of businesses have plans of increasing their content marketing budgets over the next year. A company Blog can’t help you meet that growing demand. Go for it !!!
Comments: What’s your experience?