Compukol.com 07 Aug 14 enhanced by Peter/CXO Wiz4biz
Insanity: doing the same thing over & over again and expecting different results.” Albert Einstein. Laying the foundation for your business’s success is absolutely critical to everything that follows after that. If your strategy is sound, you will succeed. Your . . .
Internet Marketing Strategy is critical for many different reasons when it comes to the success of your business. Questions to ask: 1) How much competition do you expect to encounter? 2) How can you stand out from other produce, in a unique & exciting way? 3) Is your Website, informative & easy to navigate?
Search Engine Optimization (SEO) Marketing your “Web presence” means that you need to find a way to attract traffic, focus on your target market, and ultimately get other people to buy what you are selling. Your Website won’t mean anything to you if you can’t succeed at getting people to come to you. There are some very specific goals that you need to have in mind when it comes to your Internet Marketing Strategy [IMS].
Your Internet Marketing Objectives. From the very beginning (even before your Website is up), you need to clearly understand your goals for your online success. Your goals need to be clearly established & outlined first..
1. Your Primary Objective, should include Customer service & Product support, a Sales area for your products and/or services, info about you company information, product and/or services. Your object is building your “brand” so that both the brand & you company benefit equally.
2. Your Secondary Objective, should definitely include Search Engine Optimization (SEO) to get on the top pages of the search engines. [Target Google who does 80% of searches] Your Website should induce people to want to return to your Website. People should be encouraged to share your offerings with others, so that the information goes “Viral” (spreads like a fast wild fire) Your Website should include the capacity to send Emails and other forms of communications to your visitors [Permission Marketing], and it must encourage your Website traffic to become loyal and have a connection with you and your business for a very long time.
Choosing your Target Markets. It is essential that you choose your Target Markets as soon as possible. Your Website should contain something enticing that will encourage your Website visitors to keep coming back to you. Remember that your Target Market should be segmented based on the needs, wants, & expectations of your visitors.
Your Marketing Strategy. Your offerings online must be very well established. Your products and/or services may be the most amazing that ever existed; however, if you don’t use an effective Marketing Strategy, you won’t end up where you want to be. It is critical that you construct your Internet strategy with your products and/or services in mind.
Conclusion. Your Internet Marketing Strategy is critical to the success of your business. Without the strategy in place, as well as clear-cut objective, you will have a much more difficult time staying on your path and realizing tremendous success at the end of that journey. Your strategy doesn’t necessarily need to be complex. In fact, simpler will work better in a lot of cases. Always remember that relationships are at the center of your success and the more you interact with your Customer (ie, get their feedback), the stronger your relationships will become and the more loyal they will be.
Comments: Any ideas that you have, to improve Internet Marketing Strategy?