from the book “KaChing by Joel Comm 2010 enhanced by Peter/CXO Wiz4biz 1/14
“How to Run an Online Business that Pays while you Play”
“I decided to undertake a chapter-by-chapter review of KaChing by Joel Comm, to determine just how useful the book is to the average reader”. Kat Skinner, Reviewer. “KaChing has been written in a manner which very much makes me think that the Author is actually talking directly to the reader. It is rather easy to follow, and shouldn’t give any difficulties even when more technical aspects are discussed”.
Introduction: The Author begins by explaining how an online business can be much more rewarding than a “normal” job: There are no risks involved in renting your skills to an employer. This book is going to create a KaChing* system for you. It’s going to explain the principles behind an Internet business that makes money, and it’s going to provide real, practical advice to help you build your own. * the sound of an old Cash Register
Chapter 1. A Website = #1. The Author stresses – through a short personal history story – that online commerce (or just owning a website in general) is capable of being done by anyone. This is a key concept within the first few chapters; that the playing field has been leveled, within the market. You can be a “nobody” locally, but in an online environment, you can easily be a “somebody” with a professional business-like appearance.
Helpful Advice. One outstanding aspect of KaChing is that he gives the reader actual helpful advice. He willingly tells his readers that pretty much anything can be done online for free. He does however admit that quality can correlate with price. While you can start developing Web sites & Blogs in minutes, it will take you a little longer to start earning money with them. That’s because you need content & readers, both of which take time to build.
1st a Topic, to get started though, Just as store owners have to know what kind of products they want to sell, so Website or Blog publishers have to know what kind of content they want to offer.
Chapter 2. Start a Blog. The Author begins to expand upon one of his underlying theories – that money can be made in an online environment by anyone. if they use the knowledge they have. He states that one of the easiest ways to start earning an online revenue is by creating a Blog where you share information about what you know (be it gained from a profession or a hobby). He explains how people always want to expand their knowledge of a subject and will turn to you (& your Blog) if you have that knowledge. With that audience, you can expand to a number of means of making an income. With the web, anyone can now make money from a hobby.
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