5 Ways to Empower Your Customers to Be Your Biggest Marketers
from Social Media Today.com 05 May 14 enhanced by Peter/CXO Wiz4biz
#1 Tool, to turn prospects into customers is, of course, positive (+) feedback from already satisfied customers. Whether this happens online or offline, both are equally important. There’s literally no better way to boost your company’s credibility! By turning your customers into advocates, you can ask them for a testimonials, spreading reviews on the web, or nurturing offline word-of-mouth, etc. This makes your customers your ultimate marketing tool.
Keep in mind that most Buying is an Emotional Decision, and people only want honest opinions. What better way than to get it from real people who already know your product? Connect your prospects with your customers and offer them information to which they can relate.
We’ve compiled 5 ways to empower your customers to become your biggest ambassadors.
1. Boost Offline Word-Of-Mouth
Customers are never passionate about you per say. They’re passionate about what your product offers them. That’s why companies need to reach out to people that do magnificent things with your product and help them show it off.
Use Passionate Customers, who are already die-hard fans of your product and shine the spotlight on them. For example, Chevy organized an interview with a man who a great passion for the product. Afterwards, they handed the video to him, and didn’t ask for anything in return. He spontaneously posted the interview on several sites and earned 12,000 views. Within months, he became an “influencer” in the automobile industry.
[ 2. Build Die-Hard Brand Advocates, 3. Encourage Customers to Give Testimonials in next Premium Content ]