from About.com 7/13 enhanced by Peter/CXO Wiz4biz 8/13
helps you to determine how your product or service will be accepted among different demographics. This information can help you in establishing which segment of consumers will have an interest in your product & services, then ultimately purchasing from you. You can useMarket Research to gain specific information such as determining the age group, gender, location, & income level of potential customers that you should target using your marketing message. Market Research enables you to create a Marketing Plan (a must or you’ll rust [LoL or corn?) – for your small business that is not only effective, but also cost efficient.
Importance of Market Research
Market Research gives you the information that you need regarding the market. Marketing research is delving into the behavior and buying habits of a specific segment that you have decided to target, and ultimately it saves you money in by helping you avoid costly marketing mistakes. Learn why it’s important by a little study (or hire an expert), and how you can use it to be create effective marketing strategies for your small business.
Why Customers Buy.
Our marketplace is changing. We see this in the spending habits of consumers as well as in the economy. Consumers are looking for something more than a flashy ad or attention-grabbing commercial when considering where to spend their hard earned money. Learn why consumers buy what they buy and how you can influence their decision to buy you.
Marketing a Product vs Service
Marketing a Service is different than marketing a Product. There are certain things you need to consider and different steps you need to take in order to help the consumer feel comfortable. Study, to learn what you what you need to do differently, in order to market your service effectively.
[ Creating a Marketing Plan, Budgeting for Marketing, the Challenge, and more in next Premium Content ]