from Linked In 25 July 14 enhanced by Peter/CXO Wiz4biz
Online marketing is bursting into the scene around the world. Many brands are slowly shifting more of their budgets to online, mainly through social media channels – and predominantly – to Facebook. But we are missing some key points which can make these marketing efforts much more effective. The author has listed down some key mistakes startup or small businesses are making online:
1. Defined Strategy. Not defining clear goals, expectations & budgets is a recipe for disaster. Many brands are not incorporating a digital strategy into their marketing plan. They are still treating online as just an extension of offline marketing, thus not putting sufficient thought into their digital presence.
2. Engaging with Users. Many brands are exclusively focusing on acquiring ‘followers’ through Ads, often forgetting to listen to their users and adapting some of their best feedback. The power of social media allows brands to be responsive and interactive, warm & friendly, vocal & accommodating. Not leveraging such features of social media could be your downfall.
3. Focus on User Experience. Many brands using social media as just another platform to push their ads through one-way communications. This defeats the purpose of going “social”. Moreover, Ads are often directed to the wrong audience, and disregards user experience in design & copy.
4. Visibility on Search Engines. Using only Facebook marketing makes it difficult for Search Engines to index & rank local content. All brands should start with a website, optimize their contents in search engines, set-up search marketing, and then go for social ads to drive traffic back to site.
[ 5. Content Optimization, 6. Funnels & Data, 7. Measuring Impact on Bottom Line, 8. Losing Customers in the Clutter, 9. Rapidly Changing Dynamics of Platforms, in Premium Content ]