from Linked in 13 Sept 13 enhanced by Peter/CXO Wiz4biz
We are all in SALES 24/7. Selling ourselves
Everyone in an organization spend minutes – in the average hour – trying to persuade, influence, & convince others to do something. We call it non-sales selling because it does not require anyone to purchase anything. In the Business world, that is still considered selling. You are simply trying to get others to move in a direction that you want them to go. But how do you get them to move? How do you “sell” them on moving?
Start with the End in Mind
In today’s world which is full of distractions, we get a very limited time to be in front of people to talk. Therefore, your message has to be concise and to the point – in a way that people can hear & understand simply. Ask these three questions when you are formulating your message:
1) What do you want them to know?
2) What do you want them to feel?
3) What do you want them to do?
Using these three questions will help provide clarity to your message. Now, how do you deliver it?
Use one of these 6 different Pitches for different opportunities
How may of us have been told to develop an “Elevator Pitch” at Entreprenuer classes for networking events and any time we had the opportunity to tell someone what we do? Today, we have many other opportunities to get our message out there. But with all of the distractions that our audience has, we need to be concise and deliver our pitch in a way that is relative to the people we are trying to move in our direction.
1. The One-Word Pitch is mostly used in things like political campaigns & social movements. What is the one word that people will associate with how you are trying to move them. Words such as “entrepreneur”, “startup”, “inventor” & “developer” all have meaning depending on who you are.
2. The Question Pitch should be used when your argument is strong and making a statement might not be the best approach. In 1980, Ronald Reagan asked “Are you better off than you were four years ago?” to move people away from Jimmy Carter. “What is the cost of not doing this?” is a personal favorite of mine since people move when they can understand how much money they could lose if they do not make necessary changes.
[Rhyming Pitch, Subject Line Pitch, Twitter Pitch, Pixar Pitch in Premium Content ]