Persuasive Appeal #1

Speaking to Convince 2/13 Compiled by Peter/CXO Wiz4.biz

1. Your Goal: Tell people what you want them to hear, in a way they will understand, in order to get, the response you want. Communicate with clarity & focus, so you have a better chance of getting that response.

2. Analyze your Audience.
a) How much do they already know?
b) Do they need to know why?
c) Use only terms they’ll understand.
d) What is the best time & place to deliver the message?

3. Plan what you want to say by:
a) the total Info you want to convey,
b) what Response you want to get.

4. Get to the Point, so your receiver knows the Context you are talking about. Convey “Key Concepts” of your message first, then go into the detail needed (but not excessive), including, “What are the Consequences of not acting? Finish by repeating your Key Concepts, then asking for the Response you want. Set the Criteria for your expectations.

5. Paint a Picture, by using metaphors, graphics, analogies, examples (where you can), to illustrate your message.

6. Speak to Express, not Impress.
Use the most commonly understood words and not formal words that may confuse or frustrate the receiver. You speak more convincingly when you have a strong conviction for your message. How will receiver feel after you’ve made your points? Create your message to get the response you want, and ask for their acceptance.

7. Quantify your Concepts, to convey a more accurate message – when possible. Instead of “significant increase” say % or better, a fraction 2/3. Give definite deadlines.

8. Avoid Vague References. Use specific names of people & objects – as much as possible.

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