Preparing for O/L Launch #2
from Leads Leap.com Blog 7/13 enhanced by Peter/CXO Wiz4biz 3/14
The more USPs, the better. [Unique Selling Propositons] In fact, having just one USP is not enough. The more USP you can include into your product, the stronger your product will be. You need a strong USP that can quickly engage the prospects, but you should have a few more USPs, that can give you more competitive edge over a longer period of time.
3. Determine the Traffic sources
Many years back, I spent 3 months developing a website only to realize that I had no idea how to get traffic. The site was ditched, as I pursued another more promising business idea. You may wonder: “Why can’t I just promote the site anyhow? You see, different traffic sources require different preparations.
An Example: If you want to tap into Search Engine traffic, you should add a Blog or Forum to your website. If your intended traffic source is advertising, you should have an “Opt-in” and follow-up system that can convert well. You also need to know exactly where you are going to advertise. If you are aiming for referral traffic, you need a viral system & a good reward program. Everything has to be thought out before you start building the website – increase the probability of success.
4. Determine the Income Sources
Are you going to make money from advertising or will it be from selling a product? Is the sale a one-time income or it’s recurring? If it is one-time, do you have any other recurring income sources?
What about the Price Structure? It is low entry, but higher maintenance. For example, $7 for the first month and then $37 thereafter? Or perhaps it’s high entry but low maintenance, for example, $197 to sign up, $9/mth thereafter? Different strategies have their pros & cons and they will cater to a different niche.
Pricing Packages is a good strategy. A low-end package that targets those with tight budget and a high-end package for the more unlimited. In any niche, there will be people who are willing to may more for extras. This is the group of people who will make you rich.
5. Break down the various Components of the new Website
Let’s do a quick summary: 1) you’ve got a business idea that has some attractive USP, 2) feasible traffic sources & 3) you know exactly how to make money out of it. Next step is to break down the website into various components.
[ #5 Continued – Components, Scripts, 6. Work the hell out of it, 7. Set up a Checklist, 8. Testing, testing & more testing, 9. Product Launch in final Premium Content ]