fm FOX Business.com 11 July 14 enhanced by Peter/CXO, Wiz4biz
Hiring Talent starts with sourcing candidates, and the exponential growth of Social Media sites is now providing unprecedented access to the largest number of individuals who have posted their career & other relevant information that recruiters need to pre-qualify potential candidates.
Social Media has significantly changed the way every company hires. There are so many outlets that companies now have to monitor, track & strategically use to attract & engage candidates.
Getting Noticed. On the other hand, candidates are having a hard time getting noticed by employers – especially those with less working experience that can be “advertised” online. The growing number of virtual marketplaces where recruiters can find candidates makes it also very hard for inexperienced workers to break through the noise and showcase value beyond their resume. Below are six (6) strategic tips to be effective at recruiting in the Social Media realm that will help hiring managers & recruiters to build connections, manage social pages, engage candidates & find the right people for their open roles.
1. Know where to Start. Figure out where people are sharing their information – especially those professionals in your industry. Do some research and focus both on the larger sites like Linkedin & industry-specific Social Networks & Blogs.
2. Leverage your Social Profiles. Posting job openings on Social Media is easy & free. Information spreads across your network and even if no one is interested or a good fit for that role, they might know a strong candiate.
3. Engage Current Employees. When building your online network, don’t forget your biggest resource is your current workforce. Everyone at an organization can support recruiting efforts. Internal recommendations & referrals are a great way to find reliable people (for some companies, like Google), it is a main resource to find candidates). Having employees help announce job openings in their LinkedIn & Facebook status updates, expands your reach to people who aren’t directly connected to your company.
4. Use LinkedIn, because it is a dedicated business networking site and offers the easiest access to Resume-style information. Make sure your company & personal pages are current, then build your network by connecting with current & former coworkers. LinkedIn is more than an information site, because it enables you to build relationships with potential employees before you need to hire them, especially in industry-specific groups.
5. Quality & Quantity. The larger your network, the more people you can reach to expand your candidate pool. You are trying to build a network of professionals that can be either be qualified and interested in working for you today or in the future, or be the right connectors & influencers to expand your reach and introduce you to your next hire. Grow your network, but do it organically, otherwise you could be mistaken for a Spammer and affect your personal & employer’s branding reputation.
6. Social Media is a Two-Way Street. You are looking for great candidates and those professional are looking for their dream job & a great company. Provide job seekers with an accurate view of your company, its core values & why people love working there. Corporate culture is something that the new generation of workers value above all, so be sure to clearly communicate it with extreme honesty.
7 New Rules. Social Media recruiting doesn’t follow the rules of the old standard job posting – publishing a job Ad and wait for the tsunami of inbound Resumes. In this new environment, the best approach is to constantly work on building relationships that you can rely on when it’s time to hire, accessing a pipeline of candidates that already showed interest in working for you, or access trusted influencers that can help you connect to the right people.
8. New Dimension for sourcing talent, is created by Social Media, but it is not the only one. For some companies, posting to traditional Job Boards might be working and there is no need to change strategy just because social media seems to be the new hiring trend.
Summary. The key is to pay attention to which methods deliver the best results for your business and invest your efforts there, while always exploring new tools & technologies that can help achieve better results.
Comment: Do you have any advise on how to Recruit thru Social Media.