Sumry of the book “Googled”

The end of the World as we know it !!!

from Bukisa.com 10 June 10 enhanced by Peter/CXO Wiz4biz

Introduction. The opening sentence of the book, “This country has been Googled”, sums up how Google has changed the media world. In the book, the Author enters into the minds of top managers, executives, & engineers as well as other successful people in the industry to explain how Google has become the media giant it is today.

Starting in a Garage. Google’s slogan is “Don’t be evil”. What this basically means is don’t be afraid to stand up to a larger company, just because they have been successful and have earned credibility. This slogan gave the co-founders Sergey Brin & Larry Page the courage to start a company out of their garage and attack giant companies like Apple & Microsoft. The Author talks about an interview he had with the CEO of Microsoft, Bill Gates, in 1998. At this time Microsoft was in its prime, with over 90% of all computer sales and the government threatening to sue for monopolization. When Author Ken sat down with Bill he asked the question, “What challenge do you fear most” – thinking he is going to start blurting out large corporations such as Netscape or Apple, but he was wrong. After much thought Gates said, “I fear someone in a garage who is devising something completely new”. Later that year Bill Gates biggest nightmare came true in the form of Google – which started 09/98 in the garage of Sergey & Larry. The book describes the two as very brilliant yet different personalities.

What are Google’s founders like? Brin is more of the flashy type – a “rebellious child”. Page is geared more toward the laid-back, conservative style. These two men met at orientation at Stanford University where they found out they had many similarities & likings. The two used the universities computer to start the business until one day they got so many hits that it crashed Stanford’s entire network. The president of the university and several other professors noticed this gold mine these two students had created and wanted in on it. Brin & Page convinced the president of Stanford and 3 other Investors to give them $1M dollars to expand their company. After 3 years of college, Sergey & Larry dropped out of Stanford to start what is known as Google – when they were only 21 years of age

Mature Management. The four investors made a deal with Brin & Page in that they had to find someone – who is experienced in the business – who can give them some insight before they would give them the investment. The two agreed and Eric Schmidt, became the CEO of Google, and was the 3rd part of the Executive Management. Eric was over 20 years older than Brin & Page and had earned a lot of credibility in the field being the CEO of 2 large corporations before joining their team. Google started off as only a Search Engine with “no” profits being collected. It knew that by taking risk and employing the right people, in the long run they would become profitable.

( Google’s Big Break, Innocence or Arrogance, New Evil Empire in Premium Content )