Bio of Ben & Jerry’s Ice Cream #2
from their Website & Wikipedia.com 9/13 enhanced by Peter/CXO Wiz4biz Shaming the Competition. In 1984, Häagen-Dazs wanted to limit distribution of Ben & Jerry’s in Boston, prompting Ben & Jerry’s to file suit against their parent company, Pillsbury, in its now famous “What’s the Doughboy Afraid Of?” campaign. In 1987, …