from Pragmatic Pricing.com 7/13 enhanced by Peter/CXO Wiz4biz 11/13 How much can you Charge for your product? It depends on how much your competitor charges – and more important – how different your product is from your competitors. If your product is significantly better than your competitor’s, the amount you …
from Pragmatic Pricing.com 7/13 enhanced by Peter/CXO Wiz4biz 8/13 Pricing is the most Powerful Lever continued Action: How much revenue does your business take in? How much profit is generated by that revenue? What if you could increase your revenue by 5% without increasing your costs? How much additional profit …
Pricing is Grading, but not de-grading !!! from Pragmatic Pricing.com 7/13 enhanced by Peter/CXO Wiz4biz What grade would you give your product? Your marketing? Your price is that grade. As a company you invest time & resources developing a product or service to create real value. You then invest more …
Author Mark Stiving is a San Jose, Calif.-based pricing expert with 15 years’ experience helping firms increase profits through value-based pricing. He is the author of “Impact Pricing”, from Entrepreneur Press 11/11 Enhanced by Peter/CXO Wiz4biz Perception. Before pricing your products & services, you need to understand how customers perceive …