from USA Today 05/22/13 enhanced by Peter/CXO Wiz4biz #5: Create Ads specific to Tumblr content. Yahoo’s Ad strategy should center on Ads that are “native” to Tumblr’s blog content, with placements that flow with other posts without disrupting the user-experience plus make messages relevant to the readers of particular Blogs. …
from USA Today 05/22/13 enhanced by Peter/CXO Wiz4biz #3: Identify Tumblr’s core Audience — and use it. Both Yahoo & Tumblr management must study & understand the behavior & preferences of Tumblr’s core users. Active users will be the initial targets for advertising. How many there are and what they …
from USA Today 05/22/13 enhanced by Peter/CXO Wiz4biz The Promise. In announcing the $1.1 billion acquisition of Tumblr on 05/20/13, Yahoo CEO Marissa Mayer now famously promised not to “screw up” the hot social-media site for Millennials. That was seen as part promise to Tumblr’s innovative staff, which she needs, …
from Huff Post & AP 21 May 13 enhanced by Peter/CXO Wiz4biz Just shy of his 18th birthday, David boarded a plane to Japan and lived there for several months alone, running technology for the parenting site UrbanBaby. Then he moved back to USA, dabbling in various digital startups for …
from Huff Post & AP 21 May 13 enhanced by Peter/CXO Wiz4biz Today he’s the Chief Motivator. The guy jumping around every week to make sure the employees are excited about the product we are building and the direction we are headed in,” David said. “He’s not Pretentious or Egocentric,” …
from Huff Post & AP 21 May 13 enhanced by Peter/CXO Wiz4biz As a Teenager, Tumblr CEO David Karp would canvass the streets of NYC’s Upper West Side, offering to build websites for local businesses. After his freshman year of high school, the precocious, computer-savvy kid decided to drop out …