from Social Media Examiner 24 Feb 14 enhanced by Peter/CXO Wiz4biz
Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today.
Check them out to see if these social media tools are a good fit for you!
#1: RivalIQ. Figuring out precisely what works in social media is a tricky (yet entirely necessary) proposition. I’m always seeking to improve clicks, shares and social media engagement on my own content as well as our Convince and Convert clients’ content. Recently, I started using RivallQ to get at what’s working in social, and this easy-to-use, reasonably priced analysis platform produces a steady stream of insights while saving me a ton of time.
Here, I set up a collection of consumer products companies (RivalIQ calls them a “landscape”) for a strategic plan we’re building. With just a click or two, I can find the top 50 Facebook posts (by engagement rate or total engagement behaviors) among these companies over the past 7, 14, 30 or 90 days. Plus, I can click another button and export the snazzy charts and graphs to PDF or PowerPoint instantly.
RivalIQ also has a nifty alerts function, so if a company I’m monitoring publishes a disproportionately successful tweet, Facebook post or LinkedIn post—or even changes their website home page copy—I get an email letting me know. Today, as the industry matures, social media is less about colonization, and more about optimization. RivalIQ helps me learn and improve every day. I like the software so much, I immediately invested in the company. If you want to see an entire landscape and kick the tires, I built one just for Social Media Examiner readers that RivallQ. It includes many of the major national Olympics organizations and their social media.
#2: Pocket. One of the biggest challenges in social media is how to consistently curate & create exceptional content. A wonderful tool I love to use for the curation part is Get Pocket. com (formerly Read It Later) allows you to consume and save a wide variety of online articles, which you can then post to Twitter or Facebook, schedule via Buffer App or review at a later time.
Pocket is integrated into more than 500 apps including Flipboard, Tapbot (my favorite Twitter mobile app) and even Facebook’s new mobile reader app. As a regular practice in my company, first I take time to review my Twitter and Facebook lists and quickly save the standout articles to Pocket, adding appropriate tags for various social networks.
Then, my content manager reviews Pocket and pulls out the articles I’ve saved, adding them to the collection she’s already cherry-picked and scheduled for me on HootSuite. The main platform I use my Pocket articles on is Twitter, followed by my Facebook page where I add a tag. I like to schedule my own Facebook posts directly on my page, as I always add a personal narrative. Give Pocket a try if you haven’t already; I’m sure you’ll love it, too!
[ #3: ShareRoot, #4: PowToon, #5: EveryoneSocial in Premium Content ]