from Google + 2/13 enhanced by Peter/CXO Wiz4biz 8/13
The most common question entrepreneurs ask me, is “How can I improve my marketing with no or little money?’ That’s literally the million $1M dollar question! So I sat down & hammered out my 50 best ideas. Skim them or read them in detail, but whatever you do, make sure you go through the list. Just one of these ideas may trigger a marketing opportunity that you never considered before. It only takes ONE good idea, well implemented, to launch you to greater heights. I’m betting you’ll find at least one in the bunchs of banana ideas below.
new Social Media Marketing Strategies
Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests & circles or hubs with you. It’s about building relationships & networking, not selling, although that does come as a end result, eventually.
1. Get Out of The Store
Business owners with a brick & mortar store need to reach out to a bigger audience online. Social media isn’t new. People have always gathered to talk about business, life & community events. Social media is about doing that online now. Establishing a presence on the Internet even if you have a physical store, is critical: 1) create an interactive, regularly updated Website or Blog, 2) build informative yet informal profiles on social networking sites like Facebook or Twitter. Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times to catch more of the younger audience.
2. Share Your Expertise Freely
Let the public know what you’re an expert at – and use that – to boost your credibility & value. Publish tips, share your expertise through public speaking, even try pitching the media. Make it super easy for people to associate you & your business with excellence & expertise in your field. Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Purchase a membership that allows you to advertise your business and USE IT. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Just remember not to get caught up in community drama! Not all exposure is online. Make yourself the expert in your field in your local community as well. Volunteer to teach seminars – through your Chamber of Commerce – about your area of expertise. Your business will receive promotion through the event itself, as well as through all marketing for the event.
[ Never Stop Growing Your Network, Twitter Giveaways, Network Your Networks, Listen. Tweet. Listen. Listen Again, Leverage Linked-In Premium Content ]