Top Principles of Amazon

by Jeff Bezos/Founder & CEO, collected by Peter/CXO Wiz4.biz 6/12

We are Passionate/Obsessed about pleasing our Customers and go to great lengths to find out what they want, then giving it to them. (ie, Kindle Tablets, eBooks, and most any product you may want – even Grocery & Clothing). Think “Beyond Books” !!! Amazon will even help you make money.

Customer-centered. All managers spend at least 2 days a year in the Call Center. Complains can spread like a wildfire on the Web. That’s why Bezos wants to keep them down to a minimum.

Viral, Word-of-Mouth is better than regular Advertising, because it is more believable.

Being Pro-Active and trying every thing that might be a possibility. Take a leap of faith. “Sometimes we learn more from our Failures than our successes. We failed at Reviews, Auctions & other things before we figured out a better way”. He isn’t afraid to apologize when Amazon goofs up.

Committment matters when you’re building a great company. Associate think long-term, plead passionately for their projects & ideas, and are empowered to respectfully challenge decisions. Amazon also supports the non-profit community – local + +

Continual Improvement of Processes to continually impress Customers. (ie, faster delivery, free delivery, faster opening packaging)

High Hiring Bar: We ask ourselves: “Will I admire this person? Will I learn from this person? Will this person make a great contribution? Does this person have the potential to be an outstanding performer?”

Frugality: We only spend money on things that really matter and believe that frugality breeds resourcefulness, self-sufficiency & creativity!

“We’re still at the Dawn of the Internet. It’s still a largely uncharted world, not thoroughly understood yet, with new surprises all the time. Each day is a new opportunity. I want to seize them.” Jeff Bezos/CEO, Amazon.com

Comments: What impresses you most about Amazon?