from Linked IN I’net Mktg Grp 9/12/14 enhanced by Peter/CXO Wiz4biz
Give x3. To get more Social Media Followers, you must “give”, Give, GIVE !!! (G3) Users are always looking for what they get for “Free”. They’ll join & “follow” you, if you give them good info & more so, if provide good Incentives
Taking vs Giving. In any respect, a business will be more prosperous when it shifts its focus from taking & receiving to “giving” these 3Gs: 1) good information, 2) providing stellar customer service & 3) offering sweet incentives. Implement these 3Gs on Facebook, Twitter, Instagram, Pinterest & wherever else you interact with your prospective customers. These are surefire ways to increase your Social Media Followers.
1. Give “good” Information
Post things on social media that users would find practical. Give them advice they can implement in their everyday lives. Make sure to include contact information, hours & a link to your website in the About feature on Facebook, for example. Wherever they run into your brand, consumers need to know you’ve got their backs and that you will be there for them – when they need you.
2. Give “good” Customer Service
It can be challenging to get in the habit of answering people’s inquiries via social media. But it is a habit worth picking up. It is easy for your followers to send you Facebook messages and write on your wall. Did someone just mention you on Twitter? Designate someone to respond to all of these messages. When a follower has a question, compliment or complaint, respond quickly & tactfully. Social Media is always on, and others are always watching how you resolve or don’t resolve customers’ issues. Remember, social media gives people the power to share their opinion about you, for better or for worse.
3. Give “good” Incentives for “liking” and following you.
The use of promotions and contests can work extremely well when you are looking to, say, acquire more “likes” on Facebook. Recently Facebook has made it even easier for businesses to do contests, as winners can now be chosen directly from your business’s Facebook page. You should implement a Facebook contest only with advance planning: 1) decide what your followers would want to win. Finding a way to tie the prize back to your business, is always a plus. 2) promote the giveaway far enough in advance via every channel open to you. Post notices on your website and in printed materials & advertisements. 3) Send Emails & schedule multiple Posts using all of your Social Media channels. Facebook also offers paid promotion tools that will guarantee your posts reach a targeted set of consumers. 4) How will you pick the Winners? Via page likes, comments or shares? One online tool, Woodbox.com, will do the work for you by picking winners from your page’s Facebook “likes,” comments, posts, etc.
House-keeping: you must draft clear contest rules and post them somewhere visible. Make sure you track your followers before, during & after the contest or promotion to see: 1) what posts were popular, 2) from where your new followers came, & 3) how many followers you gained during the promotion period.
The key bit of Wisdom here is, Life is about cycles. When you give socially, you’ll receive more social media followers.
Comments: Is there anything you can add to “attract” Social Media Follower?