Using Social Media
from Pareto.co.UK 30 Sept 14 enhanced by Peter/CXO Wiz4.biz
At every point during the Customer search process, structured use of social media to integrate marketing strategies can strengthen your approach. Online tech as well as publicity can be used to obtain & maintain relationships with prospects. Not investing time in these methods can limit your sales.
Social Networks and other online media can give you another ‘path’ to prospects. For example, Linked IN reached 300 million members in 2014. Most been drawn to the site for the networking potential & sharing of media. Can you afford to not have a presence there & in other Social Media?
Mixed Approach Strategies. Whether you currently take advantage of online or other formats of media, it is important to be present in all of the locations your current & potential Customers are spending their time and accessing information. This means digital & other strategies need to be merged to be able to implement a robust two-front attack strategy.
Resistance is futile. Companies that have previously resisted the ‘digital age’ may continue to invite potential authors to submit a articles or reviews via industry print magazines, but they should also be adding this to their online Blog and using it as the subject for several social posts. If you’re not looking in those places or creating a presence, then you could be missing a great opportunity.
“How you can use Social Media to get more Customers”. In this recent publication, HubSpot states that 78.3% of Startups have used social media to get new Customers. To begin to adopt this yourself, why not introduce an online follow up after first meeting a prospect as part of your in-house processes, to find out your Prospect’s reaction to your discussion or demo. This is a much more people friendly, subtle method of contact, rather than a false, un-informed conversation where you go in with a hard sell.
Social Tools & Time Constraints. As with everything during your working day, you need to “prioritize” time for your Social Media efforts. Before you start, calculate how much time per day the Marketing & other associated members of your team can spare for these activities and stick to it. You can schedule social posts using a variety of tools to ensure the messages go out at the optimum time for your target audience. This also means you are able to apply strict guidelines to the amount of time you spend on social media.
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