Using the E-Myth #5

to Succeed in your Startup Business

from Epinions.com 04/04 enhanced by Peter/CXO Wiz4biz 11/13

6a. The Customer’s processes:
•Most of what the customer does is unconscious & habit. (emotional commitment).
•Demographics – who buys? Each demographic has a way to figure out how people feel.
•Psychographics – why they buy it
•Reality is only in perception, and the perception of the customer
•Find a “perceived” need & fill it (not only a need, sometimes a want)
•A business takes these customer thoughts serious. It is the basis of their Marketing plan.
•The “informational-glutted” society is here to stay, so you must find a way for the customer to hear you.
•Your business is your product and your prototype.

Step #7. System Strategy – who are your Customers (their demographic profile)? One method to find this out is to give your customers a questionnaire and ask them. The system is a set of things, actions, ideas that interact with each other. Everything affects everything else in your business. There are 3 systems:
• Hard – physical, design, attractiveness, etc.
• Soft – Tools that are easy to use to get the information you want
• Information – provide info in a format that is quick to get the key info and easy to understand. (more detail is available if needed)

7a. How things have changed:
Society has gone through more change in the past 20 years than in the previous 2,000. The boundaries & rules are different. New rules have sprung up, which has created chaos. We must change ourselves to stop the chaos. You must bridge the gap between the inside/ outside worlds to make both more productive.

The Entrepreneurial Revolution yearns for structure, control, & intimate connection one can’t find in just having a job. We must change ourselves and can only do this by studying the world. The turn-key operation and franchise prototype is the secret. Our source for learning & creating is: Innovation, Quantification and Orchestration. He states that: “not until you do it, will you understand it”. When starting a new business, you must have a Vision of what you want the business to become. A good Visions must your goal for the life you want to live.

[ Critique, FedEx, McDonalds, Walt Disney’s company, WalMart in next Premium Content section ]