How do you find out ???
from James De Bono’s Blog 5/13 enhanced by Peter/CXO Wiz4biz
Who is Your Customer -How do you find out? And how do you use the information to get strategically targeted prospects into your business, drive conversions through the roof & develop long term profitable business relationships.
Whatever product you are selling, or whatever product or service your business offers, you need a steady stream of customers to keep your business going. No matter what your advertising budget, or how much energy you throw into your business it will all come to nothing if you don’t know the answer to the question; “Who is your Customer?” You need to be sure you are marketing your products and services to the people who will find them most relevant, otherwise you will wasting your money & effort.
How do I identify my Customer’s Needs?One of the best ways of identifying your customer needs is to imagine you are a typical customer and to make a model of that Customer so you can build up a profile. Don’t worry I am not talking Black Magic here. What I am talking about is creating a profile of your ideal business partner. For example:
· What age range does your product/service appeal to?
· What job would your typical customer do?
· How much would they earn?
· What do they like & dis-like about their job
· What are their hobbies or interests?
· What are their ambitions?
· What – above all else – makes them happy?
· What books, magazines do they read?
You may not have definite answers to any of these questions, but the point of the exercise is to build up a profile of who you are trying to sell to, so that you can “tailor” your campaigns specifically for those people. You no longer have to rely on a “scatter gun approach”. The more targeted your campaigns are, the better the chance of getting high quality leads back, The better the quality of your leads, the more chance you have of developing long-term business partners – not forgetting that if you have top-draw-leads, then your conversion rate will be higher.
[Identifying Customer’s needs, A few Customer Profiles and more